TRANSAFRICA LIFE LESOTHO
General Manager – Sales, Marketing & Distribution
Location: TransAfrica Life Insurance HQ, Maseru, Moposo House, Unit 6
Employment Type: Full-Time
Reports To: CEO
We are seeking a results-driven and strategic General Manager – Sales, Marketing and Distribution to lead and coordinate our nationwide sales operations, marketing initiatives, and distribution network. The ideal candidate will be responsible for driving revenue growth, expanding market share, strengthening brand positioning, and ensuring efficient product distribution across all regions.
Key Responsibilities
Sales Leadership
- Develop and implement national sales strategies to achieve revenue and growth targets
- Lead, mentor, and manage regional sales teams
- Monitor sales performance metrics and implement corrective actions
- Build and maintain strong relationships with key clients and distributors
Marketing Management
- Develop and execute national marketing campaigns
- Oversee brand positioning and promotional activities
- Conduct market research to identify trends, customer needs, and competitive insights
- Manage marketing budgets and measure ROI
Distribution & Operations
- Oversee national distribution channels to ensure efficient product availability
- Optimize logistics and supply chain coordination
- Identify and onboard new distributors and retail partners
- Ensure compliance with company policies and industry regulations
Qualifications & Requirements
- Bachelor’s degree in Marketing, Business Administration, Sales, or related field (MBA is an advantage)
- Minimum 5 years of experience in senior sales / marketing management roles
- Experience managing sales in Medium-Cap and Fast-Paced Growth environments shall be an added advantage
- Proven track record of achieving sales targets at national level
- Strong leadership and team management skills
- Excellent negotiation and communication skills
- Strong analytical and strategic thinking abilities
- Willingness to travel nationally
Key Competencies
- Strategic Planning
- Leadership & Team Development
- Market Analysis
- Budget Management
- Relationship Management
- Results-Oriented Mindset
How to Apply
Send your application pack to: