- Describe your experience with PPC for marketplace product listing search results promotion.
- Tell us what physical products that you setup PPC campaigns for.
- This information must be provided to be considered for this position.
TEMCo Industrial has been manufacturing industrial power products since 1968. Today, we are eCommerce-focused and are actively expanding our private-label product line of industrial tools and other hardware.
We’re seeking a candidate for the position of Marketplace PPC manager to support our eCommerce and Marketing teams. This is a new role in our growing operation.
Position Summary
The Marketplace PPC manager works cross-functionally within TEMCo Industrial on planning, execution, analysis, and reporting of PPC and display advertising efforts on eCommerce sales channels. Additional responsibilities include contributing to SEO and promotional marketing efforts with strategic development of product & seller review participation programs.
Responsibilities will often include:
- Focus primarily on today’s fastest growing consumer marketplace (you know who we’re referring to).
- Plan, develop, and implement comprehensive Sponsored Product Listings strategies to increase sales, visibility, brand recognition, and drive sales.
- Analyze and optimize campaigns from a variety of perspectives including conversion rates, keyword bids, impression shares, seasonal/geographical trends, search queries, keyword and ad copy research and development, product pages/landing pages, conversion funnel, quality score, competition, distribution channels, etc to achieve maximum ROI
- Conduct competitive research to stay informed on fluctuations and changes in the macro environment that could impact the overall success of advertising campaigns.
- Competitive Analysis and develop recommendations to grow market share
- Keyword Research to identify relevant terms for SEO and advertising
- Work with hardware product and pricing managers to refine lists of relevant positive and negative keywords for each campaign
- Help craft new product launch paid advertising strategies to maximize visibility, initial sales traction and positive organic search ranking
- Daily monitoring and analysis of all advertising campaigns
- Analyzing revenue, campaign performance, click and conversion rates, ROI, daily ad spend
- Product & seller review participation strategy development
Examples of products you would promote via paid advertising campaigns on:
- Commercial electrician’s tools (Punches, cutters and crimpers)
- Hydraulic pumps and cylinders
- Electric motor capacitors
- Large wire and terminals
- Switches and Relays
Skills & Qualifications – REQUIRED
- Expert knowledge of (largest consumer marketplace) Sponsored Ads, and Seller Central
- Experience with eCommerce functions such as SEO, SEM and PPC advertising
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Familiar with jargon (e.g. PPC, CPC, CPA, ROAS, bounce rate, above-the-fold, etc.)
- Advanced skill with statistics and Excel.
Additional desirable experience:
- Promotional campaign development for product and seller review participation
- Solid knowledge of website analytics tools (e.g., Google Analytics)
Qualifiers:
- This is a remote position requiring 8 hours per day, Monday through Friday and requires you to keep consistent office hours and 100% availability to the team within those hours.
- Compensation Includes medical, dental and vision insurance for employee, spouse and children.
- Must be a US Citizen or current Greencard holder
- This is a fully remote position, however, candidates must be currently located in USA.
- Include within your Resume or cover letter your relevant experience and skills
Job Type: Full-time
Salary: $50,000.00 /year
Experience:
- Amazon PPC: 2 years (Required)
- Amazon SEO: 2 years (Required)
- eBay PPC: 1 year (Preferred)
- Promoting Product Review Participation: 1 year (Preferred)
- Amazon WXJ: 2 years (Preferred)
Work Location:
Benefits:
- Health insurance
- Dental insurance
- Vision insurance