Facebook Media Buyer and Customer Acquisition (Remote, Full-…

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We’re looking for a world-class Facebook media buyer and strategist who loves to win to help us scale our annual 8-figure spend on Facebook and Instagram … all from the comfort of your own home.

This is your opportunity join our high-performance customer acquisition team that’s leading our charge into the rapidly exploding $250+ billion health and wellness field. Our current digital paid media spend is $1,500,000 – $2,000,000 / month and we need your help to scale that to the next level. That’s because we’re executing aggressively on our plan to build the first billion-dollar brand that’s virtual.

If you’ve got the gift of a math or engineering brain paired with a creative marketing mind and…

  • You LOVE to obsessively test-and-learn to discover how to get the algo to do your bidding …
  • You LOVE exporting data and diving into pivot tables to spot key trends to capitalize on…
  • You LOVE that rush you get when you crush your ROAS targets while also achieving scale…
  • You LOVE to research potential audiences until you can’t see straight anymore…
  • You LOVE rolling up your sleeves, working hands on to relentlessly optimize campaigns daily…

Then please read on as you’re the ideal candidate and we’d love to talk to you ASAP.

To summarize the key points:

  • Salary: $60,000 – $80,000
  • Location: 100% Remote (we have virtual team of 80+ with no corporate office)
  • Benefits: Full Insurance (health, dental & long-term disability) + Robust 401k
  • Culture: High-Performance but Humble (no jerks) that Creates Space for Deep Work
  • Personality: Obsessed with Details

Who is This Opportunity Perfect for?

Anybody who is utterly addicted to the Facebook Ads platform, has a tremendous eye for detail, is ready for their next step up into bigger budgets and faster scale, and may relate to any of these:

If you’re tired of the commute, sick of burning the midnight oil, stress is dominating your life, and the cost of real estate is eating up your retirement, this is your opportunity to take back control, live life under your own terms and design a lifestyle that brings you joy, happiness and satisfaction.

Or, if you’re drowning in agency work, frenetically jumping from one account to the next, putting out client fires, and getting eaten up with too much on your plate, this is your opportunity to simplify, focus and go deep – to pour your heart and soul into ONE big opportunity… and scale it like never before.

Or, if you’re buried in a big, slow-moving company that doesn’t appreciate the talents of a true high performance media buyer, who thinks “anybody can do this”, and has no appreciation for the art and science necessary to achieve massive, consistent scale, this is your opportunity to step into the spotlight, to completely own something that has the full support of the entire organization from top to bottom.

Regardless of your situation, whether you prefer to work in the quiet of your own home, sipping a delicious cup of coffee at your favorite coffee shop, or outside enjoying the sunshine on a bright, beautiful day… AND you are a humble, high-performing individual who would THRIVE in this type of environment, then please read on, as we can’t wait to meet you.

Who Are We and What’s the Company’s Background?

Our mission is to empower people to thrive EVERY day so they can enjoy life to the fullest. We’re doing this by spreading our metabolism-first success framework to a worldwide audience. It’s a flexible, fun lifestyle that’s 100% focused on consistently getting you the results that matter: looking your best, feeling your best and performing your best. In the shortest time possible. And in a way that sticks.

It puts YOU back in control. It helps YOU understand how your body and metabolism works. It empowers YOU to fix your own problems. And because it alleviates the frustration and confusion so many of us experience when trying to fix our health, it makes you want to tell the world about it.

Our vision is to do this by growing into a billion-dollar multi-channel brand that’s distributed via online, mobile and physical retail. For 8 years, we’ve been painstakingly building the products, services, framework, team and culture to make this happen. And now we’re scaling into a much larger stage.

We’ve built a full ecosystem of products that allow someone to live a metabolism-first lifestyle. This includes exercise and nutrition programs, nutraceuticals, functional foods, memberships and coaching programs. We’re launching a mobile app next year, then will push into offline retail, extend into home-delivered meals and more. But ONE thing at a time, just like we’ve done for 8 years.

Our next major step is rolling out our new Metabolic Living brand and centralized e-commerce website at www.metabolicliving.com, scheduled to be live in January. We will consolidate into this centralized website our various product-branded microsites like at www.metabolicrenewal.com where we currently do the majority of our advertising.

So why is a metabolism-first lifestyle needed? Because there are record amounts of sick, overweight, tired and depressed people piling up around the world. We’re over-worked, over-stressed, over-fed and full of toxins. And we’re deprived of the sleep, nutrition, movement and relaxation we need to thrive.

Unfortunately, the typical solution of extreme dieting and exercise traps people into a 1-step-forward, 2-steps back vicious cycle that makes them worse off. They bounce from one latest flavor-of-the-month program to the next, never making progress… trapped in a downward spiral of increasing desperation.

And philosophies like Paleo or Vegan, while extremely healthy for some, create a rigid us-vs-them tribal mentality that’s self-limiting. Neither of those philosophies work for all people all the time… or even the same person all the time. People differ. Bodies change. If that’s not respected, things will backfire.

The answer? Instead of trying to FIND the perfect program, people need to CREATE their own – one that respects how YOUR body works. And that’s where our metabolism-first framework comes in.

It empowers you with a repeatable, customizable method to optimize your metabolism. Because we’ve found through working with millions of people that a fully optimized metabolism is what delivers the results everyone wants – looking their best, feeling their best and performing their best, EVERY day.

So, instead of fighting against your body and getting inconsistent results with a one-size fits all program or protocol, we teach you to work with your body to enjoy consistent results by building your OWN perfect customized program. One that’s practical, enjoyable and sustainable… and starts working, fast.


Requirements


What Will You Be Responsible for?

  • Strategize and execute paid customer acquisition campaigns on Facebook and Instagram
  • Hands-on manage the daily spend, setting up the campaigns, monitoring them like a hawk, optimizing relentlessly, getting all of the little things just right to hit our ROAS targets
  • Diving deep to analyze data, exporting into pivot tables to refine further, identifying key trends and missed opportunities to capitalize on
  • Collaborate with our creative team to build unique creatives that support your strategies to ensure we constantly hit our ROAS targets while building a sustained competitive advantage
  • Coordinate with our funnel team to architect whatever sales funnels are necessary to support your campaign strategies whether for acquisition, retargeting, retention or other
  • Build a set of detailed, teachable best practices and SOPs for managing, optimizing and scaling Facebook and Instagram so we can easily cross-train other team members we’ll hire
  • Develop and execute a split testing plan for creative, audience, campaign and funnel elements
  • Work with data team to devise KPIs to keep us on track with our growth and profitability targets
  • Stay on top of the KPIs on a daily basis to detect changes in trend and course-correct ASAP
  • Collaborate with strategic leadership to devise plans to drive new product marketing initiatives should you spot exciting new opportunities in the market we should capitalize on

What Are the Requirements?

  • 3-5 years’ experience with hands-on day-to-day management of paid media with Facebook and Instagram for direct-to-consumer spend – ideally direct response
  • Someone who combines the unique skills of being both highly analytical and creative to drive superior campaign performance – a true holistic, strategic thinker and executer
  • In-depth understanding of how the various platform algorithms work with a detailed understanding of how to setup, manage and optimize campaigns to get the algos working best
  • Extremely strong at pattern recognition, thriving at relentless trial-and-error experimentation to divine the most efficient and effective strategies for creative, funnel and campaign management
  • You love to win and have obsess over the details to get everything just right, an incredible drive towards excellence in everything you do and a sense of ownership to whatever it takes
  • An addiction to solving the complex riddles and puzzles that the machine learning- and AI-driven algorithms present on today’s sophisticated modern acquisition platforms
  • Strong ability to collaborate with cross-functional team to simply get things done – including leadership, strategy, creative, funnel, data, tech, etc.
  • Robust understanding of digital analytics, including attribution schemes, Google Analytics, split testing metrics, LTV metrics, ROAS, CPA, contribution margin, etc.
  • Deep, intimate understanding of how to build optimized campaigns, including all of the nuances of audience targeting, bid and target optimization, budget management, split testing, etc.
  • Excellent at data analysis with a a true passion for poring through reams of data to spot the needles in the haystack to identify the best optimization opportunities
  • An unquenchable thirst for self-improvement, for constantly next-leveling yourself, optimizing your daily routine, optimizing your job and optimizing your team and working relationships
  • Extraordinarily strong quantitative, data modelling and spreadsheet skills

5 Key Attributes We Look For:

  • Gets ResultsProduces the most meaningful results the fastest by seeking clarity on company priorities, understanding the stakes while efficiently cycling through tasks.
  • Quickly EngagesGets time working in our favor ASAP by immediately attacking projects with a sense of urgency, using just enough planning, while maintaining high intensity.
  • Takes OwnershipDelivers high-quality work by taking personal responsibility for projects with a deep sense of pride, anticipating issues, solving problems proactively.
  • Relentlessly PersistsStays focused until the task is done by embracing a get-it-done attitude and relentlessly attacking problems at different angles until they’re solved.
  • Collaborates SmoothlyGets things done faster and smoother by collaborating to trigger parallel work, listening intently and communicating quickly, accurately and transparently.

Benefits


What You’ll Enjoy from Us:

  • Competitive Compensation and Benefits – This respects the fact that you are a true high-performer and includes full Insurance (health, dental & long-term disability) + robust 401k
  • Work-from-Home – A fantastic work-from-home lifestyle that allows you to skip the traffic, relax into your work immediately and take care of things at home without stressing out.
  • Curated Team – Peace of mind knowing we only recruit high-performing, humble people and that you’ll be surrounded by a supportive, high-energy team that respects you and your work.

If this sounds like a good fit, if you’re excited to do something challenging and meaningful that preserves your ability to enjoy life to the fullest, then please apply ASAP as we can’t wait to meet you!

Apply here!

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