LESOTHO POSTBANK
Executive Head Marketing (Paterson Grade E)
Location: Maseru – Head Office
Department: Marketing and Corporate Affairs
Reports To: Managing Director
Lesotho PostBank, your only Basotho Bank, invites suitably qualified candidates to apply for the position of Executive Head Marketing.
JOB PURPOSE
To provide strategic leadership and direction for the Bank’s Marketing, Public Relations and Corporate Social Investment (CSI) functions. The role is responsible for building and protecting the Bank’s brand, enhancing stakeholder engagement, driving customer growth and ensuring that the Bank’s social impact initiatives align with its strategic objectives.
KEY RESPONSIBILITIES
1. Strategic Leadership
- Develops and implements an integrated Marketing, Communications and CSI strategy aligned with the Bank’s overall business strategy.
- Acts as a strategic advisor to the Managing Director and EXCO on brand positioning, reputation management and stakeholder engagement.
- Leads the development of innovative marketing and communication initiatives to enhance market share and customer acquisition.
2. Marketing Management
- Oversees the development and execution of marketing campaigns across all channels, including digital, print, media and branch networks.
- Drives product marketing initiatives in collaboration with business units.
- Monitors market trends, customer insights and competitor activities to inform marketing strategy.
- Ensures consistent brand identity and messaging across all platforms.
3. Public Relations and Corporate Communications
- Develops and implements a comprehensive public relations and corporate communications strategy.
- Manages relationships with media, regulators, government entities and key external stakeholders.
- Oversees internal communications to ensure alignment, engagement and transparency across the Bank.
- Provides leadership in crisis communication and reputation risk management.
4. Corporate Social Investment (CSI)
- Develops and implements the Bank’s CSI strategy aligned with national priorities and the Bank’s values.
- Identifies, evaluates and oversees CSI initiatives that enhance the Bank’s social impact and brand reputation.
- Ensures proper governance, monitoring and reporting of all CSI activities.
- Fosters partnerships with community organisations, NGOs and development partners.
5. Brand and Reputation Management
- Safeguards and enhances the Bank’s corporate image and reputation.
- Ensures brand compliance across all touchpoints.
- Monitors public perception and implements strategies to strengthen stakeholder trust.
6. Stakeholder Engagement
- Builds and maintains strong relationships with key internal and external stakeholders.
- Leads stakeholder communication strategies involving customers, regulators, partners and the public.
- Represents the Bank in public forums, events and engagements where required.
7. Governance, Risk and Compliance
- Ensures compliance with regulatory requirements, brand standards and internal policies.
- Identifies and mitigates reputational risks.
- Oversees budget management for Marketing, PR and CSI functions, ensuring efficient resource utilisation.
8. Leadership and People Management
- Leads, coaches and develops the Marketing, PR and CSI teams.
- Builds a high-performance culture focused on innovation, accountability and excellence.
- Drives talent development and succession planning within the function.
PRINCIPAL ACCOUNTABILITIES
- Develops and implements integrated marketing and brand strategies.
- Oversees execution of marketing campaigns across all channels.
- Manages corporate communications and media relations.
- Leads CSI strategy and programme implementation.
- Builds and maintains stakeholder relationships.
- Safeguards and enhances the Bank’s brand and reputation.
MINIMUM REQUIREMENTS
- Bachelor’s Degree in Marketing, Communications, Public Relations or a related field.
- Master’s in Business Administration (MBA) or equivalent.
- Minimum of 10–12 years’ experience in Marketing, Communications or Corporate Affairs.
- At least 10 years in a senior leadership or executive role.
- Experience within the financial services or banking sector is an added advantage.
COMPETENCIES
- Strategic thinking and business acumen.
- Strong leadership and people management skills.
- Excellent communication and stakeholder engagement abilities.
- Brand management and marketing expertise.
- Crisis management and decision-making capability.
- High level of integrity and professionalism.
HOW TO APPLY
Applications and CVs, including the names of three referees, accompanied by certified copies of relevant certificates, should be emailed to:
Email: [email protected]
Closing Date: 25 November 2026
DISCLAIMER: Only shortlisted candidates will be contacted.