Marketing – Full time
Description
Jellysmack is the global creator company that detects and develops the world’s most talented video creators on social media. We’re an optimistic crew who naturally goes the extra mile, has a glass-half-full mindset, and sees challenges as opportunities. We look for positive people who think outside the box, are inventive, bold, lead change, and believe that teamwork matters.
The Team Culture
The Marketing team’s primary goal is to help brands make more money with no additional effort. We combine the various moving parts of Jellysmack to create impressive brand-focused content. For example, we partner up one of our content creators (or our own Jellysmack creators) with a brand and use of our data technology to create tailor made, optimized content that benefits both brand and creator. The more our name is out on the market, the easier it is to connect with brands.
Our team has the creativity, leadership, and problem-solving skills required to help build direct performance advertising sales business from the ground up. Do you have what it takes to be a part of our team?
The Role
The Executive Editor, Digital Strategy and Content at Jellysmack will be responsible for setting and executing the company’s strategy for the creation, distribution, and promotion of high quality and hyper-relevant editorial stories that build brand awareness, attract new partners, engage our audience, and establish our leadership authority in the thriving creator economy.
This person will lead the company’s content marketing efforts and determine what stories should be written, the frequency of our publishing cadence, and help shape our brand voice across all content. This person will staff and oversee a team of freelance writers, editors, proofreaders, and social media specialists to help you bring your content vision to reality. In addition, this role will define our editorial approach to position Jellysmack as a thought leader in social media and as a transparent and supportive voice for content creators and editors worldwide. In this role, the Executive Editor, Digital Strategy and Content will serve as our editor-in-chief establishing and implementing the long-term vision for content at Jellysmack. This person will use data, metrics, and creative acumen to decide how, what, where, and when content should be presented to different audiences.
To succeed in this role, this person must have an understanding of the wide variety of channels through which the company can tell its story long-form and short-form narratives, web, social media, video, print, and other content ensuring each is properly leveraged and integrated. The content and communications delivered will be creatively and strategically implemented for maximum impact across a variety of audiences.
Outstanding writing and editing skills are a prerequisite for this position. A deep understanding of metrics and how to apply them to a content strategy is a must. Close coordination and alignment with the Chief Marketing Officer, VP Marketing, Director of Public Relations, Director of Global Events, Human Resources, and Internal Culture teams is vital to success in this role.
The Responsibilities
- Identify and articulate stories that will support the company’s priorities, raise the visibility of the organization within the creator economy, and resonate with content creators and the industry that surrounds them.
- Build and oversee the content marketing and editorial department of the organization to generate high-quality, frequent articles that build awareness, engagement, brand trust, legitimacy and lead generation.
- Plan, capture and articulate the on-brand stories that bring the company to life, coordinating the channels through which those stories are told, and ensuring execution at the highest level.
- Oversee unique, compelling and consistent content creation for multi-channel use including uses on websites, social media, in marketing campaigns, email, blogs, and other strategic messaging tactics.
- Develop an editorial calendar that organizes cross-company efforts.
- Choose stories for each channel; make decisions about story length, treatment, and placement and the optimal distribution strategy for each piece.
- Proactively share plans and solicit ideas from colleagues within global marketing, PR, product, events, human resources, sales, and social media teams worldwide.
- Tailor content for target audiences and ensure overall consistency of voice and identity.
- Identify and prioritize freelance assignments to ensure deadlines are met, review work for accuracy, and determine staffing needs. Manage freelance writers, editors, and design talent as appropriate.
- Establish and evaluate measurement metrics to assess the effectiveness of our editorial content and adjust our publishing strategy, message or posting frequency based on those results.
- Advise in the selection and implementation of publishing platforms and CMS solutions.
- Leverage the company’s (owned) social media channels to promote content.
- Drive the localization and translation of content for global impact.
- Serve as a content writer ensuring that key executives of the company build their own brand presence on social media in an effective manner.
- Create and manage corporate blogs, wikis and external newsletters. While establishing exceptional SEO strategy and content plans.
Requirements
A Little About You
- You have 8+ years of experience in marketing, communications, content, publishing or other editorial roles.
- You have a minimum of 5 years of experience as a leader in multi-channel content creation in a technology-focused organization (preferably related to the creator economy)
- You have experience with content creation at a social media company or at a tech start-up is considered a plus.
- You have exceptional writing and/or editor skills.
- You have prior experience staffing and leading a team of freelancers is required.
- You have exceptional presentation, communication, and organizational skills.
- You are a strategic and experienced communicator and leader with the ability to collaborate smoothly across teams and functions
- You have a proven track record delivering content for technology-focused organizations and targeted industries.
- You have the ability to lead and inspire a team to achieve the company’s stated goals
- You have expertise working in and navigating content management systems.
- You have a keen understanding of what is compelling and will move the needle.
- You have the ability to write for different audiences utilizing different forms of storytelling.
- You have familiarity with how to use metrics to measure editorial and SEO best practices.
- You have a strong commitment to working collaboratively with colleagues and external constituencies to advance the overall company goals.
- You are willing to and have the ability to travel for interviews and research, meetings, etc.
- Comfortable working independently and managing multiple projects simultaneously in a fast-paced, deadline-driven environment.
- Ability to work after hours and on weekends when appropriate.
Technical skills
- You have experience with WordPress or other CMS solutions for publishing content.
- You are familiar with Salesforce or other CRM/Marketing software is considered a plus.
- It’s a plus if you have multimedia capabilities (photography, video, web)
Benefits
The Location
Jellysmack believes in a flexible work environment in which anyone can work from anywhere. This is why we’ve implemented our flexible location philosophy, meaning you get the best of both worlds: you can choose to work from home and /or from our offices in Paris, New York, Los Angeles and Corti.
In order to make sure you get the best working environment, you will get a $300 / EUR 250 allowance to get set up!
The Perks
- Early Summer release Fridays
- Paid volunteering: 1 day dedicated to supporting a cause of your choice
- Company sponsored wellness programs and events
- Competitive Healthcare coverage
- 401K match
The Difference
Our commitment to diversity and inclusion at Jellysmack, we believe that the best ideas come from the diverse cultures of our team members. Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day. Creating a work culture that is safe and comfortable for our people to flourish is our main focus.
The Company
Jellysmack’s story started in 2016, and since then, our unrivaled platform optimizes and distributes video content across social media platforms and allows creators to reach genuine new fans with zero effort. We are the only company building the hyper-engaged communities that every creator dreams of because, first and foremost, we are creators too.
Creatives ourselves, we’re home to over 250 influential creators, including Derek Deso, Karina Garcia, Brad Mondo, MrBeast, Bailey Sarian, Patrick Starrr, and PewDiePie. Jellysmack optimizes, operates, and distributes creator-made video content to Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube. The company’s creator strategy builds upon its success in scaling its own original content channels in beauty (Beauty Studio), soccer (Oh My Goal), gaming (Gamology), and more.
Through the power of our data, we maximize reach and revenue so our creators stay focused on their passion creating the best content for their global fan bases. We turn that passion into a brand and that brand into an empire.