Consultancy Firm to Provide a Comprehensive Marketing Services and Develop a Robust Visibility Plan for 24 Months at LHLDC
Expression Of Interest (EOI)
For Consultancy Firm
- Introduction
Lesotho Housing and Land Development Corporation (LHLDC) aims to enhance its brand presence, increase market share, and drive customer engagement through innovative and effective marketing strategies. The Corporation invites expression of interest (EOI) from locally registered experienced consultancy firm to provide a comprehensive marketing services and develop a robust visibility plan for 24 months. - Brief description of service
The scope of work for the consultancy firm includes, but is not limited to, the following:
• Market Research and Analysis: Conduct thorough market research to identify trends, opportunities, and target audiences. Analyze competitors and market conditions to inform marketing strategies.
• Marketing Strategy Development: Develop a comprehensive marketing strategy that includes branding, digital marketing and advertising.
• Public Relations and Communication Strategy: Develop a comprehensive public relations and communication strategy to manage and disseminate information between the Corporation and its stakeholders to cultivate and sustain a positive public image.
• Implementation Plan: Create a detailed implementation plan with timelines, deliverables, and key performance indicators (KPIs) to measure success.
• Content Creation: Develop a compelling and engaging content for various marketing channels, including websites, social media, blogs, and email campaigns.
• Campaign Management: Plan, execute, and manage marketing campaigns across multiple channels. Monitor and optimize campaigns to ensure maximum effectiveness.
• Reporting and Analysis: Provide regular reports on marketing activities, campaign performance, and ROI. Use data-driven insights to refine and improve marketing strategies.
• Training and Support: Offer training and support to internal teams to ensure the sustainability and continuity of marketing efforts. - Relevant Qualifications and Experience
Interested Consultancy Firm should possess the following relevant qualifications and experience:
• Proven experience in developing and executing successful marketing strategies.
• Strong understanding of digital marketing, content creation and branding.
• Excellent analytical skills and the ability to interpret data to inform marketing decisions.
• Creative thinking and problem-solving abilities.
• Strong communication and project management skills.
• Experience working with private and state-owned enterprises. - Eligibility Criteria
EOI shall be evaluated based on the following minimum pre-qualification criteria:
• Company profile and registration compliance.
• Experience and Qualifications of project teams.
• Quality and creativity of proposed approach (Methodology).
• Ability to meet project objectives and timelines.
• Cost-effectiveness (preliminary cost estimates).
• Client references or testimonials (minimum of 3). - Submission Process
Interested firm shall submit its EOI on or before 27/09/2024 at the Email addresses below. Only Shortlisted consultancy firms shall be invited to submit and present their proposals based on
the detailed Terms of References (TOR). - Disclaimer
LHLDC reserves the right to accept or reject any EOI and to negotiate the terms of any agreement with the selected consultancy firm. - Contact details:
[email protected]
Or
[email protected]
Contact Procurement Unit:
+266 2231 3736