JOB DESCRIPTION
POST TITLE: DEPUTY REGISTRAR – COMMUNICATIONS AND MARKETING (FOUR YEAR FIXED – TERM CONTRACT)
DIVISION/DEPARTMENT : REGISTRAR
REPORTS TO : REGISTRAR
JOB SUMMARY
Under general supervision of the Registrar, Deputy Registrar – Communications and Marketing is responsible To develop, implement, manage and drive the marketing and communication strategies as well as manage the Polytechnic’s brand.
RESPONSIBILITIES
The key duties of the post are as follows :-
- Responsible for development, and implementation of new marketing programs, including social media marketing;
- Identifies areas where LP can participate as part of its Corporate Social Responsibility (CSR) and form strategic partnerships;
- Develops and promotes branding initiatives consistent with strategic goals and objectives of the Polytechnic;
- Boost the LP brand through the development of ancillary revenue streams and new opportunities;
- Ensures all products, services, and other offerings conform to brand identity; conduct ongoing brand management, assures consistency on all LP materials including the logo;
- Works with creative staff and other department heads to produce marketing collateral in accordance with brand messages;
- Ensures brand presence in all institutional activities and sponsored events;
- Responsible for development and management of the Communications and Marketing budget;
- Develops strategies and activities with constituencies on campus to market their programmes and services;
- Collaborates with all departments to identify internal and external customer needs;
- Determine which type of content will reach the public;
- Communicate and negotiate with promotional partners as needed for joint marketing activities;
- Research digital advertising trends/methods, develop a digital strategy and implement social media options for the Polytechnic;
- Evaluate the success of various communication strategies, provide and implement recommendations for improvement;
- Provide strategic leadership to the marketing groups and all other departments of Lerotholi Polytechnic;
- Serves as the spokesperson for the Polytechnic on the instruction of the Registrar;
- Responsible for drafting press statements;
- Assist with Graduations and other major institutional events;
- Design and implement alternative communication strategies to improve campus communications between management, students and staff;
- Maintain relations with the media, respond to media inquiries, initiate media documents to inform the public about the Polytechnic and organize press conferences;
- Develop and implement strategies to communicate with Alumni, community, business, industry and Government;
- Maintain a data base of external partnership and nurture those partnerships for on-going support to the Polytechnic;
- Manage staff under his/her supervision.
NB*Because of the changing nature of our business your job description will inevitably change. You will, from time to time, be required to undertake other activities of a similar nature that fall within your capabilities as directed by management.
Competencies
- Excellent communication skills,ability to write and speak in English and Sesotho
- Ability to use current technologies
- Organisation and planning skills
- Effective presentation skills and ability to respond to media inquiries
- Ability to write in a clear, focused and concise manner
- Ability to work with multiple and diverse constituents
- Ability to be focused, calm and analytical in analyzing situations and responding
- Ability to be able to manage multiple projects simultaneously and meet deadlines
- Demonstrate ethical and professional behaviour
- Knowledge and experience in networking and relationship building
- Strong knowledge of content development
- Prioritization skills
Qualifications and Experience
- Master’s degree or Degree in communications, public relations, marketing or related field
- 3-5 years’ experience in a similar role two of which should have been in a managerial role.
JOB SPECIFICATION
Employment type
The appointment for the position shall be on contract for a period of four (4) years and shall be renewable based on performance.
HOW TO APPLY
Interested and suitably qualified candidates should hand-deliver their detailed applications to the LP Human Resources Office which is situated at the Administration 1 Building. The applications should be accompanied by: Curriculum Vitae, Certified copies of Educational Certificates and academic transcripts on or before Friday, 24th MARCH, 2023 at 1500 hours.
Applications should be addressed to:
The Secretary
Staff Appointments and Promotions Committee
Lerotholi Polytechnic
P.O. Box 16
Maseru 100
Lesotho