The Director of Communications and Marketing will flex their traditional and non-traditional (i.e., anti-colonial, innovative, and paradigm-shifting) talents and ideas to be integral to the organization’s ability to demonstrate to the world the climate- and nature-critical impact of HIH’s unique value proposition. They will design, lead, monitor, and refine annual communications and marketing strategies. Applications will be reviewed on a rolling basis until the position is filled, ideally by 15, January 2024.
Description
About Health In Harmony
In a business-as-usual scenario, global temperatures will rise at least 1.5 degrees Celsius over pre-industrial averages by 2030, according to the Intergovernmental Panel on Climate Change. Without immediate action to prevent this rise, Earth and its diverse ecosystems will face irreversible negative impacts by mid-century.
Health In Harmony is a nonprofit organization working to reverse the deforestation of tropical rainforests as a solution to global heating and nature’s collapse. It does this by Radically Listening™ to Indigenous and Non-Indigenous rainforest communities and then transferring into the hands of these communities the material, technical, and capital resources rainforest people conclude are required to realize their intersectional climate- and biodiversity-critical solutions to reverse Earth’s rainforest loss.
A business-as-usual approach to our global communications and marketing will not facilitate the accomplishment of our social mission. Just as the allocation of HIH resources inside Earth’s rainforests is directed by Indigenous, Traditional, and Local rainforest communities, so too should a substantial portion of HIH’s public communications and marketing be led by and be the voice of people who identify as or can competently represent Indigenous, Traditional, or Local rainforest peoples. Our (first ever) Director of Communications and Marketing will possess a set of communication and marketing skills so solid and sound that you will be able to conduct what could be regarded as more “traditional,” status quo modes of non-profit communication and marketing alongside more anti-colonial, innovative, and paradigm-shifting modes of communication and marketing, such as our nascent Community Thriving Narrative body of communications work.
Health In Harmony started working in Indonesia in 2007, and in 2019, it expanded to Brazil and Madagascar. In Indonesia, the rainforest peoples directing our work and our investments have reduced the number of logging households surrounding Gunung Palung National Park by 90%, reduced infant mortality by 67%, and protected $65 million worth of above-ground forest carbon. These results were published in the Proceedings of the National Academy of Sciences and gave Health In Harmony the confidence to replicate its model in other rainforests worldwide.
In recent years, Health in Harmony has expanded the magnitude and quality of its public communication, marketing, and advocacy, including a) internally developed video campaigns like Planet Protectors, b) dozens of earned media articles like this one in Pro-Publica, c) repurposing and popularizing our research papers for expanded impact; and d) communications to support the magnified impact of our international advocacy, like this opinion editorial (op-ed). In 2021, our Founder, dr Kinari Webb, published her memoir Guardians of the Trees with the support of the entire organization. Additionally, the level, scope, stakes, and frequency of the HIH team in leading and participating in international events (UNFCCC COP, UNCBD COP, New York Climate Week, ChangeNow, and others) is dramatically expanding. You will possess a track record of leading communications and marketing in a fast-paced, international, cross-cultural setting for ambitious non- and for-profit organizations. You will be comfortable being a representative and spokesperson for HIH in international settings.
In short, our Director of Communications and Marketing will flex their traditional and non-traditional (i.e., anti-colonial, innovative, and paradigm-shifting) talents and ideas to be integral to the organization’s ability to demonstrate to the world the climate- and nature-critical impact of HIH’s unique value proposition:
- We center Indigenous Peoples’ and Local Rainforest Communities’ expertise and transfer global resources into their climate- and biodiversity-critical design expertise/ solutions.
- Our anti-colonial mindset based on trust and reciprocity flips the narrative.
- Our planetary health approach operationalizes intersectionality to expand rainforest ecosystems.
- We earn the right to influence and scale our impact through a commitment to evidence-driven investments, using holistic (planetary health) metrics (community thriving, carbon, biodiversity) to limit reporting & accountability burdens on rainforest communities.
Reporting Relationships
The Director of Communications and Marketing will report to the co-CEO – Advocacy, Talent, and Operations and serve on the Leadership Team. The Director of Communications and Marketing will design, lead, monitor, and expand the communications strategy for Health In Harmony to fit its ambition to scale. Communications and Marketing are essential to HIH’s fundraising success. You will work closely with the Chief of Partnerships to integrate and adapt communications and marketing into the fundraising strategy.
ESSENTIALS OF THIS ROLE
Strategy
You will design, lead, monitor, and refine annual communications and marketing strategies and build out a team that will:
- Allow rainforest peoples to tell the world their climate- and nature-critical stories from a position of strength and expertise
- Allow HIH to tell its pathfinding story of planetary health in action and the paradigm shift we believe global citizens and institutions must embrace if we are to outmaneuver humanity’s grand challenges
- Increase global brand awareness, donor engagement, and donations from all sources in close collaboration with the Partnerships team.
- Adapt to and facilitate communications and marketing in a scaling environment, where the need exists to communicate with and across various and many international partner institutions, adapting when needed to our partners’ communications and marketing styles and objectives, and noting that our ‘core HIH communications’ will differ slightly when done in collaboration with these partners.
- Generate, leverage, and boost HIH’s media presence
- Influence global citizens and institutions alike to the impact, value, and necessity of HIH’s approach and work
Execution
- Translate strategies into plans (campaigns, earned media, marketing, advocacy, etc.) and support the Communications and Marketing team in execution
- Liaise with and develop an interpersonal and strategic rapport with rainforest peoples (Indigenous, Non-Indigenous) and partner with them on disseminating their stories
- Liaise with and develop an interpersonal and strategic rapport with institutional partners such as The Pawanka Fund, Woodwell Climate and Research Center, Ministries of Health, Doctors Without Borders, and others, and partner with them on disseminating our joint stories of impact.
- Develop campaign, monthly, and quarterly reports to analyze effectiveness and adjust strategy
- Build and strengthen segmentation and best practices for all digital marketing channels
- Coordinate with international communications team members (Indonesia, Madagascar, and Brazil) to strengthen and develop campaigns, develop photo & video plans
- Direct our PR firm’s media engagements for maximum value/ impact
- Spearhead implementation and further development of newsletter software, either Mailchimp or Pardot
- Awareness of current relevant conversations and trends in planetary health, climate, and biodiversity spaces to support and lead Health In Harmony’s public voice and message
- Lead on HIH’s brand guidelines and provide support to maintain brand standards inter-departmentally
- Lead on HIH’s crisis communications and the development of messages on subjects where HIH needs to have a voice
Management
- Collaborating with senior leadership to communicate the HIH mission and messaging
- Hire and manage the growing communications and marketing team comprised of in-house staff as well as consultants
- Manage communications- and marketing-specific and inter-departmental projects (outlining key stakeholders and deadlines, adjusting schedules based on prioritizations set by LT, etc.)
- Build out and strengthen internal organizational systems within the department
- Coordinate interdepartmental projects and strengthen communication pipelines
- Work closely with PR consultants to support press & media inquiries
Content
- Oversee all communications content to ensure accuracy, relevance, brand coherence, and adherence to planning and strategy
- Develop brand guideline adjustments for each program country
- Direct creation of annual Impact Report (write copy, work with designer, and relevant stakeholders)
- Concept, develop and update the branding to meet accessibility standards and ensure new guidelines are met and followed across marketing channels
EXPERIENCE AND KNOWLEDGE
- 5-10+ years of working experience in communications for a non-profit or like-minded for-profit organization or relevant other experience
- Bachelor’s degree (or higher, preferably)
- Comparable training and/or experience may be substituted when appropriate
- Strong relationship skills – ability to work with donors, volunteers, interns, staff, and Board of Directors
- Analytical mindset, flexibility, and ability to assess and pivot
- Ability to speak, write, and instruct in the voice of Health In Harmony, as well as evolve this voice
- Excellent judgment with the ability to maintain privacy and confidentiality
- Strong design ethic and Canva skills are preferred
PERSONAL TRAITS
- The ability to work well in a team environment with other members of the communications team and other HIH teams.
- Passionate about environmental conservation and community-led development
- Have patience and respect for donors, volunteers, and board members; ability to be a front-line of the organization and our donor point-of-contact in a friendly and professional way
- Detail-oriented and organized while managing strategic, long-term goals
- Strong initiative, drive, and self-management to initiate and complete projects, seeking out resources and collaborating as needed
- Ready to work odd hours as our communications and media presence at international conferences and events requires
- Humility, flexibility, and willingness to test, shift your thinking, and try something new
- Able to work in small team environment – helpful, dependable, respectful, approachable
- Awareness and skills to create an equitable and inclusive work environment
Diversity, Equity, and Inclusion
Health In Harmony’s staff and Board reflect the world’s diversity and understand that the climate crisis is built upon colonialism and generations of systematic racism and exploitation. Health In Harmony is committed to cultivating and preserving a culture of inclusion, mutual respect, support, and connectedness. As such, people from the countries where HIH currently works (Indonesia, Madagascar, Brazil) and aims to work across tropical bioregions are encouraged to apply.
Please submit your cover letter with your resume in English here. This is a rolling recruitment, and the candidates who fit the criteria outlined in the job opening will be immediately invited for an interview. Applications will be reviewed on a rolling basis until the position is filled, ideally by 15 January 2024. Inquiries regarding the position are welcome and can be addressed to [email protected].
Salary
$95,000 – $95,000 per year