Description
Imagine if you could join one of the most innovative and fast-paced companies in the world and grow as a marketer alongside the same team that built a brand and took it to:
- Count more than 1,5 billion impressions in the last 6 Months
- Invest $150,000+ a day on Facebook and Youtube
- Acquire 1+ Million customers in the first 9 months
- Be profitable from day 1! In one single brand.
Video is not the future, is now. Digitally native brands have taken it to the next level, and we did it too.
The key? An obsessed look at data combined with structured creatives prepared to sell following the most pure conversion & direct response copywriting styles.
Now, we’re looking for an ambitious and data-driven Copywriter that actually wants to lead the creation of these scripts masterpieces and ads that sell, for our fast-growing shapewear online store, Shapermint.
About Trafilea
Trafilea is a global company that builds communities and transformative brands. We own the brands and take care of the entire customer journey, to deliver wow-worthy experiences that influence and empower millions of people globally.
Our culture is fast-paced and dynamic. We are data-driven enthusiasts, passionate about marketing, exponential technologies and innovation.
We have over 150 employees working around the world, connected by the same purpose and core values. Our support for this new way of working has led to being featured in Forbes and FlexJobs as one of the Top 25 Companies for Remote Workers.
Shapermint
Shapermint, Trafilea’s largest brand, is a shapewear-exclusive, online retailer offering curated styles from top-rated brands. We’ve grown the brand to 1+ million customers in the first 9 months and are aiming to build one of the biggest communities on body positivity, self-love & confidence. Our main purpose is to empower women across the world.
We are looking for dynamic, dedicated and committed individuals with a strong desire to grow, that can drive the brand forward on its truly exciting journey.
Key responsibilities
- Conduct high-quality research. Understand deeply the behavior, needs and interests of our persons. To really get into their minds.
- Research styles of creatives and communication using benchmarking platforms to create our own library and swipes files.
- Develop new angles and communication styles for customers acquisition from scratch. Research, capture the concept, nail a proper sales structure, prepare the perfect script for a winner creative.
- Propose, brainstorm and discuss ideas with a creative team and work directly with an entire video production team to accomplish the desired script.
- Define the final copy for all our advertising strategy: adtexts, video texts, scripts; and the customer flow: product description, upselling.
- Personalize the communication according to the prospect’s stage in the purchase decision, including remarketing and abandon recovery strategies.
- Propose, conduct and report tests without mercy.
Requirements
- Have a non-stop desire for research, gather data and understand our target.
- Data-driven in love with results and indicators to work on improving them over time.
- Obsess and fast learner ready to work on a fast-paced environment.
- 3+ years of copywriting experience in Direct-Response or conversion.
- Strong interpersonal communication to work with different teams and people.
- Creative, resourceful and dynamic.
- English native speaker.
Benefits
- Live Where You Want: Proximity doesn’t influence productivity. As a global distributed team, you can live and work wherever you want.
- Up Your Game: We love to see our people growing fast. We budget for it! Think courses, conferences, events… it’s really up to you and your manager.
- Take Vacations (seriously): Yes, we’re growing and need your undivided attention, but we encourage you to take vacations! It’s important to get out and do something.
- Competitive salary.
- Company performance bonus based on results