POSITION: Digital Marketing Specialist
DEPARTMENT: Marketing & Customer Experience
REPORTING TO: Marketing Communications Manager
PURPOSE:
To support the formulation of the marketing strategy and the annual marketing and communication plan in line with Marketing’s AOPs.
Key duties/Responsibilities
– Research digital advertising trends/methods
– Develop marketing strategies aligned with overall company strategies
– Develop projects to create content
– Ad copywriting for all content across all platforms
– Measure digital traffic on all platforms
– Determine which type of content will reach customers
– Compose, update and post online content on the company’s website and other social media accounts
– Increase the company’s sales through online marketing
– Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads
– Optimize paid advertising campaigns using SEO and other tools
Qualifications & Experience:
· First Degree in Marketing, Digital Marketing or Communications
- 3 to 4years’ experience in marketing
Competencies:
- Quality content generation and management skills
- Effective Leadership and time management skills
- SEO, Google analytics, Google Ad Experience
- Proven work Experience in Digital Marketing
- Strong relationship-building skills and customer-service orientated.
- Ability to handle multiple requests/projects simultaneously and prioritise.
- Provide motivation, training and support to team members.
- Ability to demonstrate clear & confident communication skills both written and verbal.
- Excellent problem solving ability.
- Willing to work outside normal office hours from time-to-time when required.
Interested applicants should submit their applications Thursday, 22nd September 2022.
Candidates who would not have been contacted by the Friday 30th September 2022 should consider their applications not successful.