Digital Marketing Manager

• (Remote)
• Location: Remote Worldwide
• Category: Marketing
• Job Type: Full-Time

Job Desc:

Sikh Research Institute is looking for a driven and enthusiastic individual to drive our brand growth and audience acquisition initiatives through digital channels. Reporting to the Executive Director, this role will be developing, executing and analyzing a variety of audience-focused digital marketing campaigns and activities.

This role implements effective strategy to provide marketing for the organization; includes planning, organizing, communicating and execution of all digital advertising and marketing programs.

A key part of the role will be data collection and audience analysis, to optimize our resource usage and to inform the development of our content offerings to better serve our audiences.

A proven marketing leader, this individual demonstrates creativity and intellectual agility to be the voice of our company in branding and social media for our audiences.

Responsibilities

• Drive SikhRI’s efforts to becoming a video-first content producer through webinars, live streaming, and video marketing
• Strategic and tactical aspects of content marketing and digital advertising.
• Lead the team in designing a social media strategy that drives engagement from our current fans and reaches new audiences.
• Manage design and copywriting for creative assets used in advertising campaigns
• Optimize search engine advertising platforms (i.e. Google search and display network) and social media advertising (i.e. Facebook, LinkedIn, Twitter, Instagram).
• Allocate and continuously optimize Google Ad Grant of $10k/monthly for search advertising.
• Keep abreast of current web design standards, trends and user experience best practices.
• Implement marketing automation and email marketing best practices
• Research and derive insights from web analytics platforms, manage reporting dashboards using Databox.
• Match product and content offerings with highly effective digital marketing initiatives.
• Establish priorities, meet tight deadlines, and work on a number of different initiatives concurrently.
• Marketing budget planning and financial management
• Work cooperatively and effectively with others, upholding organizational culture and values

Requirements

• Bachelor’s degree in marketing, organizational communication, or similar field of study
• 3 or more years’ experience in a senior marketing role
• Experience with digital, content, and social media marketing especially Facebook and all components of Google Marketing Platform
• Strong knowledge of emerging practices for video marketing and engagement specifically YouTube
• Expert knowledge of SEO best practices for website management using a modern CMS
• Excellent interpersonal and communication skills (oral, written, and presentation).
• Excellent decision-making, problem-solving, and organizational skills.
• Self-motivated, detail-oriented and results-driven