VACANCY: DIGITAL MARKETING & BRAND COMMUNICATIONS OFFICER
Company: Ebet Sports Betting (Pty) Ltd
Location: Maseru, Lesotho
Employment Type: Full-Time
Closing Date: 6 November 2026 at 17:00 hours
Join the Team That’s Changing the Game
Ebet Sports Betting (Pty) Ltd is one of Lesotho’s growing sports betting and gaming brands, committed to delivering exciting, innovative, responsible, and customer-focused entertainment experiences.
The company is seeking a highly creative, energetic, and results-driven professional to join its team as a Digital Marketing & Brand Communications Officer.
This is an opportunity for an individual passionate about digital innovation, brand development, customer engagement, content creation, and strategic communications.
Key Responsibilities
1. Digital Marketing
- Develop and implement innovative digital marketing strategies and campaigns.
- Manage and grow the Company’s digital presence across online platforms.
- Create engaging, high-quality content, including graphics, videos, articles, and promotional materials.
- Plan, implement, and monitor digital advertising campaigns.
- Analyse campaign performance and prepare marketing reports with actionable recommendations.
- Drive customer engagement through social media and online community management.
- Support customer acquisition, retention, and brand visibility initiatives.
- Coordinate other digital marketing projects as assigned.
2. Brand Communications
- Strengthen and promote the Ebet brand across all communication platforms.
- Develop and implement brand awareness and promotional campaigns.
- Ensure consistency in corporate messaging, tone, and visual identity.
- Coordinate sponsorships, activations, brand partnerships, and promotions.
- Support the development and implementation of the Company’s communication strategy.
3. Public Relations and Media Relations
- Build and maintain productive relationships with media houses and external stakeholders.
- Draft press releases, newsletters, media statements, and corporate communication materials.
- Monitor media coverage and support the management of the Company’s public image.
- Coordinate media engagements, interviews, public appearances, and community outreach activities.
- Assist with reputation management and stakeholder engagement initiatives.
Minimum Qualifications and Experience
Applicants must possess:
- A Bachelor’s Degree in Digital Marketing, Marketing, Brand Management, Communications, Public Relations, Journalism, Digital Media, or a related field.
- A minimum of three (3) years’ demonstrable experience in digital marketing, social media management, online advertising, branding, and campaign management.
- Proven experience managing and growing social media platforms, including Facebook, Instagram, TikTok, X (Twitter), YouTube, and related digital channels.
- Strong knowledge of digital marketing tools and platforms such as Meta Business Suite, Google Analytics, Google Ads, SEO and SEM, email marketing platforms, and Content Management Systems (CMS).
- Demonstrated ability to develop and execute successful marketing campaigns that drive engagement, customer acquisition, and brand visibility.
- Excellent copywriting, content development, and communication skills.
- Strong analytical, reporting, and performance-monitoring capabilities.
- Ability to work independently while managing multiple projects and tight deadlines.
- A valid driver’s licence will be an added advantage.
Added Advantages
Candidates with any of the following competencies will have a distinct advantage:
- Strong graphic design skills using Canva, Adobe Photoshop, Adobe Illustrator, InDesign, CorelDRAW, or similar platforms.
- Experience in photography, videography, video editing, and motion graphics.
- Experience within the sports betting, gaming, entertainment, telecommunications, or FMCG sectors.
- Knowledge of influencer marketing, digital storytelling, and strategic brand management.
- Experience in event management, media relations, stakeholder engagement, and corporate communications.
Desired Competencies
The ideal candidate should demonstrate:
- Creativity and innovation.
- Strategic thinking and problem-solving skills.
- Excellent interpersonal and networking abilities.
- Strong organisational and project management skills.
- High attention to detail.
- Professionalism and integrity.
- Excellent verbal and written communication skills.
- Self-motivation and a results-oriented mindset.
- Ability to work effectively under pressure.
Application Procedure
Interested candidates should submit the following documents:
- Detailed Curriculum Vitae (CV).
- Cover Letter.
- Certified copies of academic qualifications.
- Copy of National Identity Document or Passport.
Applications should be emailed to: md.ebetlesotho [email protected]
Email Subject Line: Application for Digital Marketing & Br