Digital Marketeer Africa
Job Description
Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more like-minded, motivated, focused minds to join us in creating a healthier, more connected society while transforming themselves personally and professionally.
Philips Africa comprises all 54 countries of Africa, from the Cape to Cairo, and from the Atlantic to the Indian Ocean. Philips Africa is headquartered in Johannesburg, South Africa and it has presence in seven other African countries, in the cities of Accra, Algiers, Casablanca, Cairo, Lagos, Nairobi and Tunis. Philips Africa is definitely one of the growth drivers for Philips.
As a Digital Marketeer you will have the opportunity to develops the digital program strategy to manage user experience throughout the customer decision journey, and ensure integration of relevant digital touch points such as Philips.com, LinkedIn, Facebook, search, customer intimacy etc. across the South African market (90%) and Africa market (10%).
You will report to the Digital Lead Africa and in dotted line to the Head of Brand, Coms & Digital Africa
You are responsible for:
Planning and executing all media and display advertising campaigns
Measuring and reporting performance of all advertising campaigns, and assessing against goals (ROI and KPIs)
Identifying trends and insights, and optimizing spend and performance based on the insights
Brainstorming new and creative growth strategies
Planning, executing, and measuring experiments and conversion tests
Collaborating with internal teams to create landing pages and optimize user experience
Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborating with partners for partnerships and affiliate programs.
To succeed in this role, you should have the following skills and experience:
BS/MS degree in marketing or a related field
Proven working experience in digital (mobile) marketing; minimum of 3 years of digital/social experience within a multinational FMCG organization
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends)
Working knowledge of ad serving tools
Strong analytical skills and data-driven thinking
Digital project management skills
Up-to-date with the latest trends and best practices in online marketing and measurement
In return, we offer you the unique combination of a critical and challenging role and a creative and empowering office environment. You will be actively encouraged to make improvements, establish best in class service and have a direct impact on the success of Philips on a daily basis.
Employment Equity
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Only apply for this role if you are a South African Citizen by birth or Naturalization prior to the 27 April 1994.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
Contact
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Apply here!