Digital Brand Manager

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HIGHLIGHTS:

At least 4 years of extensive experience

Report to Head of Marketing

Data-driven analytical mindset with a ‘can-do’ attitude

✈️ Fully remote company, location free ✈️


About the company and who we are:

Divbrands is a global, remote working e-commerce company. We focus on data-driven decision-making to launch unique D2C apparel brands to specific audiences across the globe. Because of our intense research and targeting process, we only launch when we know a brand will succeed. With employees from 15 different countries, we embody a company culture that is vibrant, diverse, playful, and performance-driven.


About the role in a nutshell:

We are seeking an experienced Digital Brand Manager to join our awesome Marketing Team. The Digital Brand Manager will be responsible for developing and executing global brand positioning & digital communication strategies, ensuring brand cohesion across all channels (social, CRM, web, packaging, PR, SEO), and leveraging consumer insights to guide new product development and messaging.

Responsibilities:

  • Define and manage in-house brands’ communication strategies to drive awareness and increase customer LTV.
  • Develop, manage and execute key digital channel strategies (CRM, Social, SEO, Affiliates)
  • Develop and manage strategic corporate and influencer partnerships.
  • Develop category and market expertise (competition, consumer needs, positioning, price) and scrutinize findings to help shape the brand offering, product assortment, and market expansion.
  • Work closely with the product development, product strategist, and creative team to develop and deliver on new brand and product launches.
  • Package the value proposition of new products and ensure this translates across creative material.
  • Lead customer-related research and persona development to enable effective content, shopping experiences, and product offerings.
  • Champion customer centricity within the marketing team to enable content that resonates and drives high purchase intent.
  • Work with the Content Marketing Manager and channel owners to translate the brand/product strategies into communication frameworks.
  • Develop creative briefs and review creative treatments.
  • Analyze and report on the success of marketing activities and recommend improvements.
  • Build and mentor a team of digital marketing experts, including social media and CRM.


Perks and Benefits:

  • Competitive salary with regular performance evaluations
  • High growth e-commerce career & development path
  • Highly skilled colleagues to learn from
  • 26 days of paid leave
  • Down to earth, flat hierarchy environment.
  • Fully Remote-No Traffic-Location Free!
  • Supportive and uplifting peers (no office politics!)

  • Bachelor’s Degree
  • 3+ years experience in Brand Strategy and 4+ years experience in Digital Marketing Management
  • English (fluent)
  • Region – Global
  • Industries – E-commerce, Retail
  • Strong communication and presentation skills
  • Exceptional analytical and research skills
  • Intermediate level Excel skills
  • Excellent written and verbal communication skills
  • Proactive attitude, assertive, multi-tasker
  • Ability to work in a fast-paced, deadline-driven environment
  • Collaborative mindset

Apply here!

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