Digital and social media officer

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Equal Education is a movement of learners, parents, teachers and community members working for quality and equality in South African education, through analysis and activism. Equal Education is organised in five provinces: Eastern Cape, Gauteng, KwaZulu-Natal, Limpopo, and the Western Cape. We work by identifying systemic and localised problems affecting the quality of education, and address these problems through local and national campaigns, a commitment to robust political education and campaign building with members, as well as building a strong research base through primary and secondary research.

Equal Education aspires to be a place where all of our members become conscious and active participants in society who strive to uphold values of honesty, equality, and inclusivity. Our principles for a safe and welcoming workplace aim to create an environment that enables growth, is inclusive and is safe for all who pass through the organisation.

Digital and social media officer

Level:                                                 Mid-level to senior-level
Duration:                                          Permanent full time position
Start date:                                        1 March preferable
Department:                                    Communications
Location:                                           Khayelitsha, Cape Town
Application closing date:              7 February 2021

Job purpose:

To amplify the voices and experiences of Equal Education members, raise awareness of Equal Education’s work, grow the number of supporters and members of our movement, and to advance the movement’s campaigns. To lead on the development and implementation of Equal Education’s digital media and social media strategy. Ensure communications align with Equal Education’s values, and consistency in identity, across platforms.

The ideal candidate:
Highly creative;
Highly technically skilled;
Passionate about using digital and social media to support the struggles of marginalised people against inequality;
Has a keen interest in politics, current affairs and the education system;
Is able to hit the ground running and own the portfolio;
Must have a strong commitment to democracy, equality, social justice and human rights.
Scope:

Responsible for Equal Education’s digital and social media platforms.

Working relationships:

Working alongside the Communications Officer, and reporting to the Head of Communications. Key relationships: Equal Education members (learners, post-school youth, parents), political leadership (General Secretary and Deputy General Secretary), provincial youth organising departments, Research Department, and the Internal Education and Training Unit (IETU).

Main responsibilities:
Develop a digital media and social media strategy and integrate into overall media plans and activity
Advanced monitoring and reporting on engagement and impact, and metrics. Use results to make recommendations for measurable improvement and for future work
Oversight of Equal Education’s digital media and social media channels including managing the dissemination of content
Content development
Copywriting and editing
Skills and experience:
An appropriate tertiary qualification in one of the fields of journalism, public relations, writing, digital marketing/advertising or online
Minimum two years writing and editing experience
Minimum two years digital marketing experience
Substantial experience in social media campaigns (Facebook, Twitter, etc)
Excellent web copywriting and editing skills
Substantial experience in digital marketing techniques and web usability principles
Substantial experience with digital and online analytics tools
Substantial experience in writing and editing materials for multiple digital audiences in a clear and concise way with high standards of accuracy and according to agreed editorial standards
Substantial experience in producing a wide range of quality materials for social media platforms
Detailed knowledge of current and emerging digital and social media trends and developments
Substantial experience of developing and implementing successful digital media strategies and campaigns
Substantial experience in website development and maintenance
Excellent communication and interpersonal skills
Ability to work in high pressured environment while managing competing priorities and deadlines
Interest in, and personal commitment to, social justice
Fluency in written and spoken English, as well as isiXhosa, isiZulu or Sepedi
A willingness and ability to sometimes work after-hours, or on weekends and public holidays, is required.

Advantageous:
Experience across more than one of the following fields will be an advantage; journalism, public relations, writing, digital marketing/advertising or online
Experience in social media principles and policies, search engine optimisation and website architecture
Experience in multimedia (infographics, video etc)
Application process:

To apply, email the below documents in a single PDF file, with name and surname:
A one page cover letter detailing:
Why you believe you are suited for this specific role
A succinct summary clearly listing your experience in relation to above mentioned requirements
Curriculum vitae (CV)  with a minimum of two contactable references
Generic cover letters are strongly advised against. An application which does not comply with these requirements will unfortunately be regarded as incomplete. Only shortlisted candidates will be contacted. Shortlisted candidates may be required to undergo assessments and/or submit pieces of work in evidence of experience.

Applications must be sent to [email protected]

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