Overall responsibility for the creation, development, implementation, management, and reporting of an effective, objective aligned market segment strategy and plan across the business.
Key Performance Objectives:
Tasks and Responsibilities:
- Create market segment content to articulate the whitespace, insights, pain points of the customers
- Understanding the revenue within the segment
- Aligning or driving benefits of our products and/or solutions to bring in leads and opportunities for the sales team
- Work with product owners to promote the story of our product both internally and externally (product features and their benefits)
- Learn about competitors (customers, products and marketing tactics)
- Work with product owners to develop and report on strategies to improve product NPS scores
- Develop buyer personas for key market segments
- Develop and implement go to market plans for new market segment and product launches
- Identify opportunities for customers market segments to create themes and topics
- Work with the product and sales teams to provide visibility and opportunities for products in the LexisNexis marketing calendar
- Develop and implement digital campaigns for new sales, upsell, cross-sell, and
- increased usage of products targeting existing customers and contacts
- Drive traffic to global web pages and/or e-store for lead generation and sales
- conversions
- Actively drive the conversion of contacts to qualified leads for sales through
- targeted product campaign automation
- Monitor, track, and report on all product and segment sales and/or leads for sales teams (meeting set targets)
- Provide detailed analysis and reporting on the effectiveness of all product
- marketing activities, including ROI, commentary, and recommendations
Core Competencies:
General
- Excellent written and verbal communication skills
- Work in a collaborative, cross-team capacity
- Highly organized, detail orientated, and able to priorities effectively
- Self-motivated results-driven with a high level of initiative, creative thinking and a sense of urgency
- Excellent qualitative and quantitative research skills and the data analytics a sociated with research
- Ability to work in a matrixed structure
Experience and Qualifications:
- Marketing Diploma/Degree
- Previous experience in digital marketing, product marketing, and/or product management
- MS Office advanced
- Experience managing suppliers
- Analytical with a keen eye for detail
- Manage technical aspects of key product marketing and business systems (marketing automation, CRM)
- Previous experience in a similar role
Internal Interactions
- Product
- Marketing
- Sales
- Operations
- Technical Development
- Management
External Interactions:
LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact [email protected] or if you are based in the US you may also contact us on 1.855.833.5120.
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