COCA-COLA BEVERAGES AFRICA (CCBA)
Country Manager: Lesotho
Reference Number: CCB260818-9
Job Category: Commercial – Sales and Marketing
Company: Coca-Cola Beverages Africa
Job Type: Permanent
Location: Maseru, Lesotho
Closing Date: 25th August 2026
Job Description
Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for a Country Manager to join the Commercial team at CCBL.
CCBA is the 8th largest Coca-Cola authorised bottler in the world by revenue and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume.
With over 14,000 employees in Africa, CCBA Group services more than 800,000 customers with a host of international and local brands. CCBA Group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi, and the islands of Comoros and Mayotte.
Key Duties and Responsibilities
Key Outcomes:
- Strategic Regional Growth: Develop and implement tailored business strategies for Lesotho that align with CCBA’s overall objectives, ensuring competitive positioning, market relevance, and sustainable growth across all channels.
- Profitability & Financial Stewardship: Drive revenue, volume, and profit delivery by applying robust financial planning, disciplined cost management, and optimized resource allocation to maximize shareholder value and ensure fiscal sustainability.
- Customer Centricity: Build enduring customer and distributor partnerships by delivering superior service standards, aligning route-to-market execution with customer needs, and ensuring consistent value delivery that fosters loyalty and retention.
- Operational Excellence: Lead the flawless execution of regional plans by enhancing sales force effectiveness, optimizing distribution networks, and ensuring merchandising and in-store visibility meet execution scorecard standards.
- People Development & Leadership: Create and nurture a high-performance culture by coaching, mentoring, and developing talent, while empowering teams with the skills, clarity, and accountability required to achieve business objectives.
- Market Expansion: Identify, evaluate, and capitalize on new market opportunities, channels, and partnerships to diversify revenue streams, strengthen competitive advantage, and accelerate growth within and beyond core operations.
- Stakeholder Engagement: Strengthen strategic relationships with government, regulatory bodies, community partners, and internal stakeholders to enhance brand reputation, influence market conditions, and secure long-term business success.
- Performance Management: Establish clear KPIs, continuously track and analyze performance metrics, and implement corrective actions to ensure consistent delivery of sales, service, and operational targets.
Key Business Indicators (KBI)
- Revenue Growth % vs. Target.
- Volume Achievement (Cases Sold).
- Gross Margin & Profitability.
- Market Share Growth.
- Customer Service & Satisfaction Index.
- Distribution & Availability Metrics.
- Employee Engagement & Retention Rates.
- Execution Scorecard (In-store Compliance, Visibility, Merchandising).
Functional Capabilities
- Strategic Business Planning & Execution.
- Financial & Commercial Management.
- Route-to-Market Optimization.
- Customer & Stakeholder Relationship Management.
- People Leadership & Capability Building.
- Operational Excellence & Performance Management.
- Compliance, Governance & Risk Management.
- Market Development & Growth Acceleration.
Skills, Experience and Education
Education
- Bachelor’s degree in Sales, Marketing, Logistics, or Finance.
- Master’s degree advantageous.
Experience
- Over 10 years’ experience in Sales, Marketing, or Distribution, with at least 3 years at senior management level.
- Strong knowledge of FMCG, Governance, and Route-to-Market Strategies.
Skills
- Strategic Thinking & Business Acumen.
- Financial & Commercial Competence.
- Leadership, Coaching & People Management.
- Strong Customer Service Orientation.
- Negotiation & Influencing Skills.
- Analytical & Problem-Solving Ability.
- Execution Discipline & Performance Focus.
- Relationship Building & Stakeholder Management.