Job description
Who We Are
Dalet empowers media-rich organizations to transform their production and distribution workflows – accelerating media operations, maximizing collaboration and creating higher value from content. As a leading media technology and service provider with over three decades of innovation, our software solutions enable greater control, enhanced visibility, and increased productivity for content professionals and storytellers around the globe. Leading organizations such as Fox Networks Group, Arsenal Football Club, MediaCorp, Audi, and the BBC trust Dalet to support their daily content operations. Our team is driven by a passion for media and committed to empowering a world where compelling stories are beautifully made, effortlessly told and thoughtfully delivered.
Top Reasons to Join Us:
- Revolutionize a big industry in a dynamic, fast-growing, and innovative company
- Benefit from great career opportunities around the world
- Make the most of a truly collaborative environment with supportive leadership
- Collaborate with talented and passionate team members
Who You Are
If you are passionate about creating high-quality and engaging content to drive business success, we want you on our team! Our ideal candidate has journalism or editorial experience and is as comfortable writing long-form content as composing a (viral) tweet.
What You’ll Do
As the Content Marketing Manager at Dalet, you are in charge of planning, developing and implementing the overall company’s content marketing strategy. You are responsible for the management of the creation, production and distribution of high-impact content. Your goal is to drive awareness, engagement, and demand with current and future customer segments.
Reporting into the Director of Marketing, Operations & Content, you will work with the global marketing team to add value to our buyers journey and customer lifecycle. You will be responsible for defining a clear editorial plan and creating imaginative and compelling content that converts, from product pages to customer stories, blogs, white papers, social media posts, emails, presentations, and other content. You will work cross-functionally both within and outside of the marketing team to develop the Dalet brand voice and POV.
Responsibilities:
- Own the Dalet content strategy, brand voice and POV
- Define a shared editorial plan with clear objectives
- Drive asset development, using internal and external resources
- Write, review, edit, and update content for the Dalet website, blog, bylines, emails, website, social accounts, long-form assets and campaign landing pages
- Manage Dalet social media accounts
- Grow the company subscriber base (newsletters and social media)
- Utilize SEO best practices to increase site traffic
- Oversee reporting and metrics to ensure KPIs are met
- Monitor best practices and new trends to continuously elevate our standards
Requirements:
- Passionate about content, storytelling and how to maximize impact in a digital world
- Minimum of 3 to 5 years of experience in a content marketing role
- Excellent English writing, editing and proofing skills – please have writing samples to share
- Interest in media technologies, especially content management tools and platforms
- Understanding of B2B enterprise software audience and SaaS business
- Self-starter who can work independently, but also collaborate with the broader team
- Positive attitude, high energy, attention to detail and ability to drive projects
- Experience with the below platforms and tools will be considered as a plus:
- CMS systems such as WordPress
- Marketing automation platforms such as HubSpot
- Graphics software such as Adobe InDesign and Illustrator
- Presentation design software such as PowerPoint or Keynote
- Web analytics platforms such as Google Analytics
- Social media platforms such as LinkedIn, Twitter, Facebook, Instagram
- Bachelor’s degree in journalism or English or communication/marketing
- Additional languages a plus