Job title: Content Marketing & Digital Media Officer
Based: PSI Lesotho HQ
Reports to: Marketing & Communications Manager
SUMMARY
You will be responsible for executing on PSI content strategy to drive demand for all our market segments. Content is the lifeblood of our demand creation and awareness engine. It is a key avenue to building trust and credibility with our beneficiaries and stakeholders. Reporting into the Marketing and Communications manager, this person should have outstanding messaging,
storytelling, copywriting, and creative content development skills. The incumbent also possesses superior knowledge of social media and other digital marketing platforms. As part of the PSI Marketing and Communications team, you’ll be instrumental in establishing PSI as a trusted resource for our target audience, building loyal client and partner relationships, and driving
demand.
What you’ll do
Develop, implement, and track the performance of our editorial strategy and roadmap for all of PSI Lesotho’s programs, with focus on digital media, as well as traditional media channels.
Drive a steady stream of owned and partnered content that can be used across various channels through
Give guidance on distilling technical/clinical content into digestible, compelling editorial stories
Use audience insights, personas, keyword research, messaging themes, campaign plans, market information, and content performance analytics to build an editorial and media calendars and create related content
Partner with internal and external agencies, vendors, creative teams and copywriters
Ensure consistent messaging and branding across content assets and channels: PSI websites, social media pages, outdoor branding assets, and others.
Align to goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content effectiveness
Work collaboratively with other communications, marketing, programs and other internal team members
Understand and grow our earned, paid, shared and owned content strategy
Collaborate with program managers to integrate and repurpose content marketing and campaign content where appropriate
Stay up to date on the digital content landscape to make content strategy recommendations
What you need to succeed
Excellent communication and interpersonal skills
Creativity and inventive problem-solving skills
Results oriented and performance driven
Ability to take ownership and work independently while also being collaborative
A healthy sense of humor and ability to be flexible will serve you well
The desire to see PSI and your teammates succeed
Education and Experience
Minimum 2 years of content marketing, digital marketing, commercial marketing or NGO communications experience
Bachelor’s degree in Communications, Marketing, Journalism, Public Relations or related field
Experience working in global teams a plus
HOW TO APPLY:
Interested candidates should hand deliver a cover letter, resume/curricula vitae (CV), list of 3-5 professional references (with contact information, supervisory references preferred), certified passport or ID copy and certified copies of all academic degrees/ certificates to the Senior Human Resources Manager, PSI Lesotho, 138 Moshoeshoe Road, Industrial Area, Maseru, P.O Box 15863.
While all application submissions will be reviewed and considered, only the most qualified candidates will be contacted for interviews.
The application submission deadline is 12:00 p.m. local time on Friday, 02nd July, 2021.
Please note that late applications will not be considered.