PSI
Position: Content Marketing & Digital Media Officer
Department: Marketing & Communications Manager
SUMMARY
You will be responsible for executing on PsI content strategy to drive demand for all our market segments. Content is the lifeblood of our demand creation and awareness engine. It is a key avenue to building trust and credibility with our beneficiaries and stakeholders. Reporting into the Marketing and Communications manager, this person should have outstanding messaging, storytelling, copywriting, and creative content development skills. The incumbent also possesses superior knowledge of social media and other digital marketing platforms. As part of the PSI Marketing and Communications team, you’ll be instrumental in establishing PSl as a trusted resource for our target audience, building loyal client and partner relationships, and driving demand.
What you’ll do;
– Develop implement, and track the performance of our editorial strategy and roadmap for all of PSI Lesotho’s programs, with focus on digital media, as well as traditional media channels.
– Drive a steady stream of owned and partnered content that can be used across various channels through
– Give guidance on distilling technical/clinical content into digestible, compelling editorial stories
– Use audience insights, personas, keyword research, messaging themes, campaign plans, market information, and content performance analytics to build an editorial and media calendar and create related content
– Partner with internal and external agencies, vendors, creative teams and copywriters
– Ensure consistent messaging and branding across content assets and channels: PSI websites, social media pages, outdoor branding assets, and others.
– Align to goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content effectiveness
– Work collaboratively with other communications, marketing. programs and other internal team members
– Understand and grow our earned, paid, shared and owned content strategy
– Collaborate with program managers to integrate and repurpose content marketing and campaign content where appropriate
– Stay up to date on the digital content landscape to make content strategy recommendations
What you need to succeed
– Excellent communication and interpersonal skills
– Creativity and inventive problem-solving skills
– Results oriented and performance driven
– Ability to take ownership and work independently while also being collaborative
– A healthy sense of humor and ability to be flexible will serve you well
– The desire to see PSI and your teammates succeed
Education and Experience
– Minimum 2 years of content marketing, digital marketing, commercial marketing or NGO communications experience
– Bachelor’s degree in Communications, Marketing., Journalism, Public Relations or related field
– Experience working in global teams a plus
HOW TO APPLY
Interested candidates should hand deliver a cover letter, resume/curriculam vitae (CV), list of 3-5 professional references with local contact information, supervisory references preferred), certified passport or ID copy and certified copies of all academic degrees/certificates to the senior HR& Admin Manager, Psl Lesotho, 138 Moshoeshoe Road, Industrial Area, Maseru, P.0 Box 15863. While all application submissions will be reviewed and considered, only the most qualified candidates will be contacted for interviews.
The application submission deadline is 12:00 p.m. local time on Friday, 02nd December 2022.
Please note that late applications will not be considered.