Communications Specialist

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Philippi Village is an entrepreneurial village with a social impact. Philippi Village is a space that houses local businesses, nurture entrepreneurs, enable skills development and support job creation.

There is extremely little office space in the area, and phase 1 of Philippi Village will provide infrastructure for local and social businesses, a space for entrepreneurs to trade and for businesses to thrive. As one of the most neglected areas in the Cape Town Metropole, Philippi Village is designed as an anchor, for both existing businesses, start-ups and the local community.

Based in Cape Town, Western Cape, Philippi Village seeks to appoint a

COMMUNICATIONS SPECIALIST (6 months contract)

Philippi Village is seeking a highly skilled hybrid talent, for the role of Communications Specialist. You will manage and improve all communication flows, within and outside of the company. In addition, you will be responsible for promoting a positive public image of the company through writing, editing, and updating digital information. Tracking content and website traffic, applying knowledge of search engine optimization (SEO) and adding videos and photos to make content more appealing and attractive will be essential for this role.

We have not done a great job at telling our story, or the stories of those that make up part of our ecosystem. We are looking for someone who can effectively communicate the value of our space, deliver relevant information to our stakeholders in a way that best suits them. We want to see innovation, excitement and the willingness to experiment with how messages are delivered in a complex community structure. Our stakeholders are dynamic and different our Communications approach needs to respond to this.

You will be working with Philipi Village as well as one of our partners.  Most of your time will be spent on site lucky  for you, it is a magnificent space. You will be expected to move between our partner spaces as well as our surrounding communities. We are located in Philippi, in between a series of informal settlements. If you cant see yourself on the ground, innovating and responding to the comms needs of our neighbours and partners you should probably not apply! This is not a “sit at your desk” type of role. 

Specific Duties and Responsibilities
Creating, improving and maintaining content to achieve our business goals
Researching, strategizing and producing content that can fuel an entire communication & marketing program
Updating tenants on happenings on the company website and making sure they are always well informed
Developing PV’s communication (internal and external) by establishing a methodology to collect, store, transform, process and produce pertinent and fresh information.
Create internal newsletters with information gathered from various departments
Establish a marketing content calendar to ensure regular publications.
Develop content strategy aligned with short-term and long-term marketing targets.
Create on-site editorial content and promote it on social media, newsletters, blogs and beyond.
Collaborate with design team to plan and develop website content, style and layout.
Create and repurpose content for different mediums including social media and video.
Create and update web content, from web pages to blog articles.
Edit, proofread and improve writers’ posts.
Ensure brand consistency.
Use web analytics tools (e.g. Google Analytics) to analyze website traffic and user’s engagement metrics.
Ensure content compliance with law (e.g. copyright and data protection).
Requirements
Significant and proven experience in marketing content, and social media management in multiple languages.
Proficient in Graphic design with an up to date portfolio.
Concise and effective writing skills in order to bring our products’ stories to life with strong social media experience and knowledge
Creative minded with an ability to conceive interesting ideas and concepts for new content.
Experience in directly overseeing content publications on key and emerging social media platforms for a brand.
Understanding, or experience dealing with Influencers: Finding, influencers / bloggers / sites with whom to establish a collaboration.
Some technical knowledge in web languages (e.g. HTML, CSS), CMS (e.g. WordPress) and photo editing software (e.g. Photoshop) is a plus.
Good knowledge of SEO and web traffic metrics.
Excellent English written skills, isiXhosa a plus
Good organizational, time-management skills and attention to detail.
Degree or Diploma Journalism, Media and Communications, PR/Marketing or Corporate communications or the equivalent in work experience
View the full job description and application instructions on the Vacancies page at www.actionappointments.co.za and email your application by Friday 16th April 2021 to [email protected]

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