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Overview:
Baylor College of Medicine Children’s Foundation – Lesotho. Baylor College of Medicine Children’s Foundation – Lesotho (BCMCFL), is the result of a public-private partnership between Baylor College of Medicine International Pediatric AIDS Initiative and the Government of Lesotho, and is a legal, non-profit/tax exempt organization registered in Lesotho. BCMCFL provides free paediatric and family-centred HIV and tuberculosis prevention, care, treatment and support, serving thousands of children and families affected by HIV, TB, or other child health conditions.
BCMCFL is looking for a highly qualified local candidate for the following position, which is available on a full-time, Fixed-Term Contract basis. This position is based at Maseru Center of Excellence (COE).
Position: Communications Officer
Duties and Responsibilities
Position Description
The purpose of this position is to oversee the design and implementation of BCMCFL’s communications activities, including both branded and generic media and interpersonal communication. This position requires a detail-oriented creative thinker and multi-tasker who can quickly conceptualize, design, illustrate and/or produce communications and marketing outputs for all media platforms, for both internal and external audiences. The Communications Officer is responsible for developing strategic communications campaigns that support all programmatic implementation and provide support to the MOH in creative design and marketing standards and practices. This position will work collaboratively with the Programs teams; and coordinate all Marketing and Communications department operations and admin. Communications Officer reports directly to the Executive Director
Duties and Responsibilities
Responsibilities include, but are not limited to the following:
- Oversee and implement activities to successfully develop and implement comprehensive, communications and marketing strategies for BCMCFL brand and its Programs.
- Writing/copyediting press releases, news articles and content marketing for BCMCFL’s newsletter, social media accounts, and website, as well as external media outlets.
- Liaise with the I.T. department to maintain BCMCFL’s website content with updated content showcasing the Foundation’s brand and programs.
- Design and execute end-to-end marketing campaigns that deliver results for BCMCFL programs measured by clients’ enrolments, products, and service awareness, knowledge, and uptake; as well as results for BCMCFL brand measured by Brand consideration, reputation and visibility.
- Ensure consistent messaging and branding for BCMCFL across all media channels, including digital content assets and channels: BCMCFL websites, social media pages, and others.
- Assist in creating visual products based on text-based knowledge products and other strategic evidence (i.e., static/kinetic infographics, PSA video, vox pop, video, etc).
- Translate and adapt developed concepts into print and digital collateral (including outdoor and indoor signage, emails, social media graphics, donor materials, print and digital advertisements, partner templates, and other collateral).
- Liaise with Program Heads to develop concepts for publication and all campaign collateral and special projects.
- Create files that meet file specifications requirements suitable for each type of communication.
- Conceptualize and design quality print and digital marketing materials leveraging clean typography and strategic visual communication skills.
- Be a responsive and effective team member with the ability to organize and support multiple projects that meet BCMCFL Marketing and Communications quality/brand standards and deadlines.
- Develop relationships with private corporations to secure coverage for BCMCFL communications initiatives.
- Track analytics and create reports detailing successes and failures of communications campaigns.
- Maintain digital medial archives including photos and videos.
- Do any other related duties as may be assigned by your supervisor from time to time.
Educational Qualifications, Work Experience and Key Competencies
- Degree in Marketing, Journalism, Communication, or related field
- At least 2 years relevant experience in commercial marketing, social marketing, or communication
- Experience working for an NGO preferred
- Advanced working knowledge of all Creative Suite design software; fluency in Adobe Creative Suite with proven ability to quickly learn and assimilate new software
- Familiarity and practical experience with both interpersonal communication and mass media approaches
- Clear understanding of a) current best practices in mass media and b) different types of IPC programming strongly preferred
The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills of the Facilities Manager.
How to apply:
Interested Basotho candidates who meet the criteria must email applications letters including CVs, certified copies of identity document, qualifications and three work-related referees with contact details (one should be from current supervisor/employer).
All applications must be emailed to [email protected] on or before 12:00 noon Friday, 19th September 2025. Clearly indicate the name of the post applied for on the subject Line. Applications to be done through email provided only. No hard copies will be accepted. Late applications will not be considered. Failure to comply with the above directions will result in the application being disqualified.
BCMCFL reserves the right to leave an advertised position unfilled if no suitable candidate is identified. Only shortlisted candidates will be contacted.