Communications and Brand Specialist

• Financing Alliance for Health
• Worldwide
• Remote position
• Closing on 6 December 2023

POSITION DESCRIPTION

The Communication and Brand Specialist at the Financing Alliance for Health (FAH) will play a pivotal role in the development and implementation of a comprehensive communications strategy as well as develop the organization’s brand reputation to ensure it reflects our values and mission.

KEY RESPONSIBILITIES

1. Communication Strategy: Lead the development and implementation of a comprehensive communications strategy, crisis management plan, campaigns and social media strategy aligned with the organization’s goals and objective.

• Develop a detailed communications strategy that is in line with our five-year strategy that was developed in 2023.
• Create 2024 fundraising communication campaign that aligns with our organization objectives.
• Develop a comprehensive annual social media strategy and oversee its implementation and management.
• Create the metrics for the performance monitoring, report on the metrics and give recommendations of the respective strategies and campaigns.
• Create a crisis communication strategy that encompasses precise procedures, essential messages, and effective communication channels.

2. Brand Management: Develop the organization’s brand and reputation to ensure it reflects our values and mission.

• Craft brand positioning statements tailored to different target audiences (governments, partners, donors, community health workers among others).
• Analyze, generate, and workshop with distinct audiences for each brand positioning statement.
• Overseeing the implementation of brand positioning statements tailored to diverse target audiences.
• Redesigning FAH’s website to improve its visual appeal and functionality.

3. Media Initiatives: Coordinate various media and advocacy initiatives to enhance understanding and visibility of FAH programs and interventions.

• Develop and craft a media strategy that encompasses various platforms and channels and ensures that it is aligned with the organization brand message.
• Media Monitoring: Continuously track local and global media outlets for coverage pertaining to our organization and trends in global health financing.
• Manage and oversee the dissemination of programmatic work to uphold positive public and stakeholder impressions.
• Prepare publications (press releases, speeches, website copy, brochures, editorials) for their internal and external audiences in relation to assigned projects.
• Oversee production of visual (film or video), audio and electronic material, including managing websites.
• Respond to requests for information from the media on behalf of Financing Alliance for Health

4. Advocacy Initiatives: Manage advocacy initiatives, including but not limited to launches and events, for FAH.

• Oversee the FAH stories within different workstreams and promote them on various advocacy platforms, including CHU4UHC and Communities at the Heart of UHC.
• Engage stakeholders in FAH story-telling- interviewing different stakeholders (CHWs, Government representatives etc.)
• Lead on public communications activities through the drafting of talking points, speeches, press releases, interviews and other communication products.
• Lead the organization of advocacy events (prepare concept notes, programs, and agendas, liaise with potential speakers).
• Identify appropriate communication channels and investigate potential speakers to participate in platforms or sessions that can enhance the FAH narrative.

5. Content Development: Create and contribute to FAH-related content, including program announcements, signature publications, reports, feature articles, brand videos, campaign materials, and website content.

• Craft elevator pitches, refine the FAH narrative, create talking points for panelists while ensuring speakers are well-prepared.
• Thematic Materials: develop key thematic program materials, such as annual program reports, to showcase the organization’s impact and achievements.
• Report Production and Brand Identity: assist in the creation and production of both physical and digital reports, along with other marketing materials, while ensuring alignment with FAH’s brand identity.
• Content Synthesis: synthesize complex material into structured, reader-friendly documentation that effectively communicates our mission and impact.

6. Stakeholder Engagement: Collaborate effectively with partners and stakeholders to ensure consistent messaging across all communication channels.

• Stakeholder Communication: Liaise with and respond to requests for information from key stakeholders, including donors, media outlets, government agencies, and the public regarding Financing Alliance for Health’s programs.
• Stakeholder Mapping: Develop and consciously update and maintain a stakeholder mapping or engagement matrix to identify key individuals and groups and their level of influence on the organization.
• Relationship Building: Foster and maintain strong relationships with key stakeholders, including donors, partners, government agencies, and community organizations. Cultivate trust and open lines of communication.

CANDIDATE SPECIFICATION: KEY SELECTION CRITERIA

Professional Experience

• The ideal candidate for the Communications and Brand Specialist role should possess the following qualifications:
• Proficient in developing comprehensive communication strategy to effectively convey organizational messages and objectives.
• 7+ years of experience in communications within corporate, development, or media sectors.
• Bachelor’s degree in communications, Public Relations, Marketing, or a related field. Master’s degree preferred.
•  In-depth understanding of major donor regulations.
• Exceptional organizational skills, ability to prioritize work effectively, and meticulous attention to detail.
• Demonstrated ability to collaborate with diverse stakeholders, including staff, visitors, partner institutions (both local and international NGOs), governmental entities, and the public. Ability to work independently with minimal supervision.
• Track record of leadership, versatility, and integrity
•  Proficiency in multiple digital and social media platforms.
• Experience in executing successful campaigns.
• Strong attention and proficiency to design and detail.
• Bilingual (English and French – French is compulsory.

Compensation

This position offers a competitive compensation package linked to the background and experience of the candidate.

Timing

Applications accepted on a rolling basis.

Application Requirements

Please submit a resume as pdf document via this link

https://app.smartsheet.com/b/form/cd2252d4ed5a4c42b90c826f976f2777

Only shortlisted candidates will be contacted.

FAH values the diversity of the people it hires and serves within the community. Our diversity is committed to fostering a work environment where individuals’ strengths and uniqueness are recognized, appreciated, respected and responded to in ways that fully develop their potential.

FAH has a zero-tolerance approach to any harm to, or exploitation of, a vulnerable child or adult by any of our staff, partners or representatives. We are committed to preventing all undesirable behavior at work. This includes, child abuse and exploitation, sexual harassment and abuse.

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