We are looking for Branding & Marketing Director experienced in eCommerce to be in charge of building an organization’s brand equity and developing marketing ventures. You have experience growing brand value and revenue for eCommerce businesses. You are proactive in generating unique ideas and executing on them while taking complete ownership. You love analytics and base your decisions on data. No task is too big or too small for you, you do what it takes to get the job done.
You’ll work closely with the owner, have the ability to work from anywhere, be given responsibility and autonomy to execute on impactful projects, and have your ideas valued and appreciated.
You’ll work closely with the owner, have the ability to work from anywhere, be given responsibility and autonomy to execute on impactful projects, and have your ideas valued and appreciated.
In the cover letter, please highlight your eCommerce experience.
Responsibilities
Branding
- Nurture our online community of parents and teachers through value-driven initiatives
- Analyze the company’s best performing content, research what other companies are doing, provide content recommendations
- Explore and lead strategic partnership opportunities
- Manage our scholarship program
- Ensure consistent quality across all the content
Marketing
- Implement and manage our messenger and text marketing
- Manage our SEO optimization initiatives
- Pitch to retailers and manage our retailer program
- Generate ideas for creative sales, promotions, ways to engage with our audience
- Explore beneficial partnerships with other companies (holiday-related, affiliates, etc.)
- Continuously analyze our marketing performance (what worked, what didn’t) and suggest a course of action
Required Qualities / Skills
- Self-starter requiring minimum supervision
- Highly proactive
- Analytical mind
- A great eye for design
- Detail-oriented
- Highly organized
- Dedicated to personal development and growth
Required Experience
- Experience growing eCommerce business in director or executive position
- Experience with growing online community and nurturing super fans
- Experience in working with retailers
Job Type: Full-time
Salary: $70,000.00 to $100,000.00 /year
Experience:
- sales: 1 year (Preferred)
- Branding: 5 years (Required)
- people management: 5 years (Preferred)
- digital marketing: 5 years (Required)
Work authorization:
Additional Compensation:
Work Location:
Benefits:
- Health insurance
- Paid time off
- Work from home
- Flexible schedule
- Professional development assistance
Schedule:
Benefit Conditions:
- Waiting period may apply
- Only full-time employees eligible
Work Remotely: