Ayurvedic Meditation Content Writer

The Content Writer will own key areas of the Chopra experience and will be responsible for both improving existing/ongoing materials and creating or building entirely new meditations and content by creating new and compelling experiences around writing Ayurvedic meditation.

In this role, you will…

• Develop a comprehensive writing content strategy experience around Ayurvedic meditation writing.
• Ensure all writing content is on-brand, consistent in terms of style, quality and tone of voice and optimized for search and user experience including online, social media, email, point of purchase, mobile, video, print and in-person
• Work with content strategist to ensure all content supports and extends the brand’s initiatives
• Develop a functional content calendar throughout internal Chopra verticals
• Writing, creating and editing while ensuring best practices in content, grammar, messaging, and style are consistent with the Chopra brand
• Support standards for content creation, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
• Establish work flow for requesting, creating, editing, publishing, and retiring content
• Work with technical team to implement appropriate content
• Participate in the hiring and supervision of content/story leaders in all content verticals
• Work closely with company’s design department on all creative and branding initiatives to ensure a consistent message across channels

Keys for Success:

• MUST have experience writing Ayurvedic meditations
• 3+ years working in the mindfulness space
• Proven experience creating compelling messages for a wellbeing content audience
• Audience development and subscription strategies experience a plus
• Demonstrated experience creating and maintaining content best practices
• Ability to do picture curation and cultivate strong visual sensibilities in alignment with the Chopra brand
• Provide writing guidance on content strategy, direction, tone, and execution
• Trained in how to tell a story using words, images, audio, and video, and an understanding of how to create content that draws a digital audience
• Must be a voracious reader and consumer of information both on digital platforms and through print publications
• Excellent communicationand listening skills
• Flexible and adaptable to a rapidly changing environment
• Ability to synthesize high-level informationinto easy-to-digest, public-facing content
• Wellness industry experience required

Education:

• Bachelor’s degree or equivalent experience

Benefits, Perks & Culture:

• Great health insurance package (medical, dental, vision, life insurance, 401k.
• Market competitive comprehensive PTO package
• Access to our digital & event-based programs
• Discounts on our products and services
• Opportunities for side-projects: dedicated time for execution on team-generated ideas
• Work with an amazing team of people who are passionate about health and wellness!
• Discounts with our partners including Prana