Assistant Category Media Manager
MAIN JOB PURPOSE:
This role assumes ultimately, responsibility for the development and execution of the Media strategies within the specified category overall and will report into the SA Media Manager.
To this end, the over-arching output of the role relates to delivering maximum Return on Media Investment (ROMI) through consistent and impactful as the trusted subject matter expert and strategic business partner for the category.
Delivering the required impact for the category and for the business will incorporate:
- Effective and efficient Media planning and investment,
- Breakthrough innovation and,
- Functional excellence with a strong balance between digital media and traditional Media expertise and competency sets.
JOB SUMMARY
- Driving Media Innovation with focus in digital
- Media Management & Effectiveness:
- Develop and execute an environment – relevant Media strategy in the specified category that actively helps deliver on the country and category ambitions and objectives.
- Ensure delivery of plans and schedules for approval and implementation
- Ensure mid & post campaign review of all active campaigns
- Track agency to deliver own part of above in advance
- Ensure Channel / any other specified agencies are audited in full yearly
- Drive media costs down delivering deflation /controlling inflation
- Enforce and maintain favourable credit rating with third party suppliers
- Drive on time in full reporting within designated category and to relevant stakeholders
- Adhere to the correct reporting formats and templates used globally and regionally, and add insights and recommendations
- Category Ownership:
- Represent Communication Channel Manager (CCM) in Country Category Business Team (CCBT)
- Ability to analyse the media plan and performance and make recommendations to support the business objectives
- Ensure quality input into process at all CCM relevant stages
- Present finished post campaigns for uploading into global portal
- Share best practice with CCBT teams and brand communities from time to time
- Liaise with CCM Third Parties in line with unit heads’ brief
KEY REQUIREMENTS
- A minimum of 3 years’ experience in media strategy
- Relevant experience Planning, media buying or marketing communications
- Degree in Marketing / Media or Equivalent.
- Understands advertising and media environment in a South Africa market context (challenges & opportunities) having worked in organizations with such a focus
- Presents with intermediate-to-high level technical knowledge of Media constructs that inform media investment and / or measurement decisions (media types, media planning tools, Media data etc.) with specific focus on digital media
- Demonstratable complex project management experience (multiple stakeholders / high value / multiple categories / varying duration)
- Must show initiation / tracking / reporting / management, driving and leadership.
- Online and technology skills:
- Digital knowledge is critical. Be able to demonstrate interest and sound knowledge in subject matter.
- Understands how platforms work – social media & programmatic
- E-Com understanding
- Understanding of SEO, SEM, Facebook & Google
- Advanced Microsoft Excel
- PowerPoint: With the incorporation of graphs and tables
- Email and instant messaging; Popular Social media platforms
- Ability to work with data and translate it into meaningful insights that can further drive relevant category from a media perspective
- Communication and presentation skills:
- Expert level English
- Mid-to-high level ability and demonstrable experience in designing and constructing written or multi-media (ppt) presentations
- Expert ability and demonstrable experience in verbally presenting complex information, arguments and proposals to peer and senior – level stakeholders to ensure desired outcomes. This includes report – writing and proposal – writing.
- Generally confident and assertive to establish and maintain required ‘trusted advisor’ status
- Able to effectively employ Persuasiveness / Firmness / Formality and other as and when required in both spoken and written communication.
NOTE:
Unilever is an equal opportunities employer and committed to diversity and inclusivity in the workplace. We are intentional in employing the best talent that reflect the demographics of our country. We therefore invite applications from all candidates representing diversity of age, sex, disability, sexual orientation, race, religion or belief. When appointing potential candidates, the South African Employment Equity and Broad Based Black Economic Empowerment Legislation will be considered.
We are required by law to verify your ability to work lawfully in South Africa. If you are applying as a Foreign National, please note that you may be requested to provide supporting documents supporting this.
APPLICATION PROCESS:
Please note: As part of the job application, you will be asked to complete a brief online application form. Completion of the form is required to be considered. Your application status should read “Application Completed”.
Please allow yourself enough time to complete the application form as when filled out partially or not at all it may adversely affect the progress of your application. Please be aware that you will have to complete the form at once as you will be unable to return to it later.