A career in Brand Management at P&G involves combining world-class marketing mastery with business leadership to create and build brands that improve consumers’ lives. Did you know P&G invented the concept of brands and brand management? Over the years, we have remained consistently on the cutting-edge of marketing, always finding new and exciting ways to reach consumers, from the classic store to the most sophisticated digital technology. This is why some of the world’s best marketing pros and business leaders started at P&G. Our brand management philosophy can be summed up in a simple concept: “Consumer is boss.” Working in brand management at Procter & Gamble means being a total business owner- not just a marketer. You will be the vision and strategy behind your brand- developing marketing plans and driving innovation. You will work with a large cross-functional team to identify consumer, shopper, and customer insights and execute marketing tactics that will continue to grow your brand profitably. The Brand Management function produces the majority of the company’s General Managers as well as future CEO’s of P&G. Marketing at P&G is about growing our Brands, Business, and People. You will help us remain on the state of the art of marketing. Core Responsibilities:
Lead and deliver the annual brand plan
Recommend investment and budget choices and manage brand budget
Deeply understand consumer behaviours, customers, competitors, influencers, markets & anticipate trends and recommend competitive response plans
Ensure on-time and relevant brand (incl. innovation) elements to win in the market place
Lead consistency of in-market execution of brand iconic assets (artwork, e-content, TV copy, POSM, etc.) across all touch-points Requirements (skills / experiences) for the role:
Personal attributes:
Able to turn insight into tactical actionable plans
Committed to behaving ethically valuing cultural sensitivity & diversity
Proactive, takes initiative & is a highly motivated self starter
Good written and communication skills
Able to multi-task in diverse & fast paced work environment
People able to collaborate with a very diverse group with different professional and cultural backgrounds, turning them into an effective and powerful team
Qualifications
Minimum education of Bachelor’s Degree with good academic results
Strong skills in leadership, and excellent spoken and written communication
Good command of the English language
0-3 years working experience
Have a passion for winning and be willing to face a new challenge every day About us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.com to know more.
Our consumers are diverse and our talents – internally – mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.
We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.