Eager to join a team of high-performing, yet humble integrative thinkers who measurably improve people’s lives by tackling interesting challenges as part of a rapidly growing $250 billion+ industry?
If so, and you’re a kick-butt marketer who loves the art of storytelling with an incessant drive towards excellence please read on to as we’d love to talk.
We are 100% virtual, so you get to enjoy this all from the comfort of your own home.
Who We’re Looking For:
We’re scouring the U.S. for a part-time, marketing assistant to work directly with our customer advocate. It is a work-at-home position, 20-25 hours a week and $25/hour.
You will work directly with our customer advocate to read transcripts and watch the videos from our customer interviews. Since most of our customer interviews are used for our national advertising campaigns, we have identified 45 data-points that can be associated to the interviewee’s statements.
Each of the 45 data points fit into one of the 5-part advertising structure our creative team uses to build cutting-edge ad campaigns.
Your role is extremely important to the ad development team and having a background in psychology or communications is a huge plus.
That means you must be a naturally good storyteller, have amazing attention to detail, excel at spreadsheet data entry and have a strong ability to associate emotional storytelling to keyword identifiers.
We will teach you how to strategically match content to data point keywords, but you must be a fast reader, quick at entering transcription data into worksheets and true workhorse.
You will have plenty of work to do as we have a lot of interviews to plow through and there is room to grow inside of our organization.
The ideal person is extremely self-motivated, loves to grind out work consistently and is comfortable working on their own.
This opportunity is suited only for a high-performing future marketing superhero with an integrative mindset and a proven ability to get things done cleanly and on time.
Just as we obsess about creating healthy living products that get the most results in the least time, we’re looking for someone equally obsessed about doing the same thing outlining our interviews to find the BIG STORIES.
Who We Are:
We, Natural Health Sherpa, create simple-to-use products that optimize your metabolism. That allows you to enjoy more energy, feel great and enjoy life. That’s important, because, frustratingly, the world is setup encourage the opposite: low energy, sickness and stress.
We’re an 8-figure company that’s been profitable since our founding in 2010. Over the last 8 years, we’ve developed a deep portfolio of products ranging exercise and nutrition programs to nutraceuticals and functional foods. And now we’re entering an exciting new growth phase whereby we’re re-branding around the main concept all of our products have evolved around: Metabolic Living.
As part of that re-branding, we’re porting our outdated website at www.naturalhealthsherpa.com to our modernized content and e-commerce platform we’re building at www.metabolicliving.com. As part of this migration, we’re launching a major initiative to harness our 10,000,000+ customer database to build out a new database of customers who absolutely LOVE our products… and want to tell their stories.
Your job will be to outline the key data points of their success stories our creative team will transform into national ad campaigns.
We are a very marketing-driven organization and spend heavily on Google, YouTube, Facebook and Instagram. That requires a heavy systems-focus on performance, analytics and split testing.
Recently, we’ve tested video ads where real people are sharing their story after using our products. Because we obsess about creating only high-quality products that actually deliver results, these stories are real, authentic and highly effective.
Now that we know we’re onto something, we need an assistant to our full-time person to help us build the machine to load our marketing team with new video testimonials. While at the same time, creating, managing and fully leveraging this army of customer brand advocates into any new opportunities that arise.
We’re riding the $250+ billion annual tidal wave of demand for natural health products. And we’re positioning our new brand to be right on top of that wave. It is an extremely exciting time for us now.
Our nutrition courses and exercise programs are designed to deliver the most results in the least time. For example, our exercise videos deliver the same or better benefits in just 15 minutes, 3 times a week than do traditional exercise programs that require 60 minutes, 5 times a week. Yes, really.
You can see an example of one of our exercise products at http://www.metabolicrenewal.com as our e-commerce happens on product-specific websites for now. All e-commerce will happen on http://www.metabolicliving.com as part of the re-branding.
We also formulate state-of-the-art nutritional supplements and functional foods that fuel your metabolism to generate the energy you need to consistently perform at your peak. For example, instead of taking weeks to notice a difference, it takes just days to feel better.
We practice what we preach: our company is designed so everyone on our team both enjoys their work challenges while having plenty of time to do what they most in their life. We recruit only high-performing, humble people who produce in fast cycles, hold themselves accountable and have fun.
Requirements
A Closer Look at What You’ll be Doing:
We turn customer interviews into advertisement campaigns. Before that can happen a lot of steps occur.
After a customer interview is conducted, we transcribe the video into a word document.
The only problem is that a transcript isn’t immediately usable to our creative team. That is why there is one more valuable step.
Every great story follows an 8-stage story arc and every great ad follows a 5-part ad structure.
To assist our creative team pulling pieces from a 60-90 minute interview to use in an ad, we want you to read through the transcript and identify statements that fit into any one of our 45-data points.
These data points fit into our 5-part ad format.
This role requires someone who is willing to study our process, read the books we send you and work diligently to identify all of the most useful statements.
In addition to matching a statement to a data point, you will also identify the time stamp in the video so our post-production team can quickly locate where the statement is found inside of the video.
Here are some examples of what we’ve already done.
- Complete Female Lifecycle – Women sharing their complete story after using our health program. https://thesherpa.egnyte.com/dl/eQS9dwF3kN
- Single Male Lifecycle Story – This is targeted to men over 60 who need to lose weight. https://thesherpa.egnyte.com/dl/I41VPJLUbr
- Menopause – These are stories of women who lost weight during menopause – https://thesherpa.egnyte.com/dl/KYNXbyWrcC
5 Key Attributes We Look For:
- Quickly Engages – Attacks projects immediately, doing just the right amount of planning to avoid analysis paralysis, constantly pushing and maintaining high intensity.
- Takes Ownership – Takes personal responsibility for projects due to a deep sense of pride, going the extra mile, constantly surprising, solving problems proactively.
- Produces Results – Prioritizes work based on what’s most impactful to company, while deftly cycling through tasks to produce the most meaningful results the fastest.
- Relentlessly Persists – Embraces get-it-done attitude, relentlessly attacks problems at different angles until something works, staying resilient until the task is done.
- Collaborates Smoothly – Gels well within or across teams, respecting others, communicating candidly, no hidden agendas, coordinating effectively so things get done faster.
What You’ll Enjoy from Us:
- Highly Competitive hourly rate – This respects the fact that you are a needle in a haystack, a true high-performer that any company would die for to have you on their team.
- Work-from-Home – A fantastic work-from-home lifestyle with flexible hours when needed with ability to carve out time to do what you love.
- Curated Team – Peace of mind knowing we only recruit high-performing, humble people and that you’ll be surrounded by a supportive, high-energy team that respects you and your work.
If this sounds like a good fit, if you’re excited to do something challenging and meaningful that preserves your ability to enjoy life to the fullest, then please apply ASAP as we can’t wait to meet you!