The ADC Annual Awards, recognized as the world’s longest-running celebration of design and craft, has officially revealed the winners of its landmark 104th edition. Held at Gotham Hall in New York during Creative Week 2025, this iconic event honored groundbreaking achievements in advertising, digital, graphic and publication design, packaging, product innovation, experiential, architecture, photography, illustration, and beyond.
A distinguished jury of global creative leaders, critics, and innovators evaluated over 10,900 entries from nearly 60 countries, ensuring only the highest level of creative excellence was recognized. This year’s honorees exemplify the very best in artistry and ideas, pushing boundaries and redefining the standards of the creative industries.
Gold, Savor Our Tradition, Manischewitz
Gold, Echoes of the Wall, Phoenix Education Publishing
Gold, The 100th Edition, Frankfurter Allgemeine Zeitung
Gold, Who the Fuck is Henry Gorse?!, Henry Gorse
Gold, Escape from Gaza, The New York Times Magazine
Gold, Gift Guide, New York Magazine
Gold, Nazionale – Spirito Italiano, Liquori Nazionali
Gold, Visually Receipt: Recorded in Kappabashi, Lily Ongartthaworn
Silver, Gelée Packaging Design, Gelée
Gold, Move Forward., The Hokkoku Shimbun
Gold, 2024 Dianchi Art Festival, Ruan Yisan Heritage Foundation
Gold, 6th Guanzhong Mangba Arts Festival, Guanzhong Mangba Arts Festival
Silver, Live! Yourself, AFURI
Silver, Sanlian Humanistic Vernacular Season, Sanlian City for Humanity
Gold, Full Moon Festival, SHUI ON XINTIANDI
Gold, Shadow Fleet, Politico
Gold, McAtlas, Gary He / McAtlas
Silver, 2024 Houston Texans Brand Identity, Houston Texans
Silver, KTK 2024, KAN TAI-KEUNG DESIGN AWARD
Bronze, Yilong Fulong Bento, Yilong Fulong Bento
The highly-coveted ADC Black Cube for Best of Show went to FCB New York’s “Spreadbeats” for Spotify, which also swept three Best of Discipline awards and received the most Gold Cubes this year. FCB New York was named Agency of the Year, and “Spreadbeats” was recognized across Advertising, Experiential, and Interactive disciplines.
Other top honors included L&C New York as Boutique Agency of the Year, The New York Times Magazine as Design Team of the Year, Auge Design Florence as Boutique Design Studio of the Year, and Spotify as Brand of the Year. This edition also saw Scholz & Friends Berlin win the ADC Designism Cube for “The 100th Edition” (Frankfurter Allgemeine Zeitung) and Aster San Francisco with Area 23 New York take home the ADC Fusion Cube for “Impossible Journey.”
Bronze, Matheson Food Company, Matheson Food Company
Silver, Johnnie Walker X Perfect Moment, Johnnie Walker
Silver, New York City FC Brand Identity, New York City FC
Bronze, The Philharmonic Prints, Berliner Philharmonie
Bronze, The World’s First Buildable Magazine Cover, LEGO
Bronze, Define Design Festival 2024, BranD
Silver, Power, New York Magazine
Silver, Chappell Roan Cover Story, Rolling Stone
Bronze, Tutu Academy, Hong Kong Ballet
Bronze, Ame Illustration, AME COFFEE
Bronze, McLolla ’24 Posters, McDonald’s
Bronze, Macao Design Awards 2023 Exhibition – Tokyo, MACAU DESIGNERS ASSOCIATION
Bronze, Tactile Wall Illustrations, HKU University of Arts Utrecht
Bronze, The Bureaucrat Who Could Make Trump’s Authoritarian Dreams Real., Mother Jones
Silver, Student Housing of the University of Warsaw, University of Warsaw
Merit, Cordon Bleu, Aliments Ouimet – Cordon Bleu
Bronze, Morning is Born, The Ad Museum Tokyo
Silver, PP Model, Pangram Pangram
Bronze, Skateboard Culture, HACHETTE / Éditions du Chêne
Bronze, Paper, Paper, Paper, 0.itemzero
Altogether, 102 Gold Cubes, 133 Silvers, 189 Bronzes, and 347 Merits were awarded to agencies, studios, brands, and individuals from 41 countries. The full list of ADC 104th winners is available via official links, and the ADC Global Creative Rankings will be announced May 21, 2025. This year’s Creative Week, its 16th edition, offered a robust schedule, including the Young Ones Student Awards, Type Directors Club TDC71 showcase, the debut AI Creative Challenge, and The One Show 2025 ceremony. The ADC Annual Awards continues its legacy as the definitive platform for recognizing creative brilliance across the globe.
Looking forward, the ADC 105th Annual Awards will open for submissions in September 2025. Creatives worldwide are invited to enter their most innovative projects and strive for industry recognition. For the latest information on entry criteria, deadlines, juries, and more, visit the official ADC Awards website.