Brand Manager

We are looking for a very passionate, skilled, entrepreneur and commercially savvy marketer to lead Doritos brand in (number 1 tortilla chip brand in SA) in South Africa/SSA region.

The Salty snacking category is being reshaped by several major dynamics in South Africa; with new younger audiences changing their eating habits, more on the go consumption and health playing key roles in the categories future.
Doritos is an approximately $70MM Net Revenue brand in South Africa and is well established in the market, it has been name coolest youth brand for 16 years in a row!

This role comes at an exciting time for the brand as we are launching a new brand communication platform and translate them in impactful marketing initiatives.

Additionally, we are kicking off the purpose journey for the brand, leveraging the great work done already in other markets globally, clarifying and communicating the role Doritos plays in our South African society to encourage everyone’s “bold self-expression”.

Doritos is the most iconic, distinctive and trendy tortilla chip brand in SA, and it is supported by some of the finest innovations and marketing campaigns. With still only 49% penetration in the segment, Doritos has an ample opportunity to growth. As a result, we are looking for only the best candidates that demonstrate strong leadership, project management skills, and a real passion for the brand and the consumers. We need someone who could identify himself/herself with the Doritos target audience and grow the brand thinking as they are. This role is an exciting opportunity for someone who is naturally curious and seeks out opportunities for big thinking, disrupting the status quo and tackling the ever-changing landscape that consumer package goods operates in. We are looking for candidates who are excellent communicators, strong brand builders, passionate team players and enjoy working collaboratively with internal (cross-functionally) and external partners. Great skills in brand craftsmanship, commercial savviness and a knowledge of key African markets beyond South Africa are key to this role. If you’re someone who is keen to learn, thrives in a fast-moving environment and turns challenges into decisive actions then we want to hear from you.

Last but not least, you need to be a true foodie with a passion for snacking!

• Strategic planning- working closely with Sector Marketing, ensure a brand strategy for 3-5 years is clearly laid out and revised at the beginning of each business cycle
• Brand Calendar- shape and prioritise Doritos’ 24 month calendar and 360 campaigns
• Brand identity- partnering with Sector Marketing, ensure localised brand identity is in line with Global best current thinking.
• Accelerating Lays Purpose and Proposition – Develop and deploy the ATL & BTL assets for the New Brand Positioning. Develop through the line campaign and execute a new Brand Proposition for the brand, working with external partners.
• Commercial Ownership – own and drive the Lays’ P&L including delivering target Revenue growth and profitability. Operationally leads Doritos’’ input into iS&OP via monthly PMRs, Sales alignment and forecasts.
• Go to market – Drive Doritos’ channel agenda by working closely with customer, shopper teams and NRM teams to define and implement the right promotional strategy, portfolio priorities, pricing strategy, distribution and visibility initiatives across retail channels
• Performance management – Master knowledge and understanding on performance drivers and performance against key KPIs on brand health, penetration, shares, distribution, volume etc., executing a plan of actions to accelerate performance.
• Innovation – activate Doritos’ innovations delivery on time and in full, with impact across all key consumer touchpoints. Build longer-term innovation pipeline partnering with R&D.
• Strategy Planning- ensure alignment with Sector on the 5 years strategic planning, leveraging the most relevant Global work