5 Keys to Capturing Prospective Buyers

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Photo by Blake Wisz on Unsplash

Any business owner will tell you that the hardest part of their job is getting new customers and keeping them. Have you ever heard the saying ‘don’t lose your customers before you’ve got them’? Oddly enough, most companies still do.

They put about as much effort into getting leads as I do prepping to lose weight. Don’t let this be you.

When it comes to capturing prospective buyers, the following tips can help get you started.

1. A Question is the Sign of a Potential Sale

Yeah, if a customer is taking the time to look you up and ask questions, you’re dealing with a high level of interest. Don’t take it lightly. A prompt and quick response laced with the added benefits of the product will go a long way toward closing a sale.

2. Make it Easy to Ask A Question

There’s nothing more frustrating than having a simple question and having to move heaven and earth to get an answer. Make it easy for your customers to ask questions. Make your website question friendly and include a phone number with all of your sales material.

3. Set up a Frequently Asked Question

What questions have you emailed answers to sixteen times this week? Keep a file with those repeat questions. You’ll be able to copy and paste the answers into responses. Hey, your customer will be happy and you can spend time doing something else. Everyone wins!

4. Get Back – Quickly

How many times have you shopped around while waiting for someone to get back to you? Yeah, it’s easier than ever on the web. Customer attention spans are ever shortening with the vast global competition at their fingertips. Don’t dilly dally – get back to them pronto!

5. Make Every Question a Sales Opportunity

When someone asks you a question, you’ve got their attention! They’re waiting for an answer that is important to them. Yeah, it’s the perfect opportunity to expand your response to include benefits of the purchase.

Final Thoughts

Questioning customers wear a badge that says, “Buyer on Board!” Read it and pay attention. Often a little nudge will mean a sale to tally at the day’s end. Think of it like this…learning to effectively answer customer questions is a low-cost and effective way to boost your profits this year!

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