4 Benefits of Personal Branding

Photo by Olia Gozha on Unsplash

Look around us and see what differentiates us. I mean in every way there are things that make all of us unique. Talk about sports and you’ll readily see that some names have a controlling influence in that. Talk about movie actors and some names standout.

In every area or industry, there are distinguishing elements between people. That is why some have more influence than others do.

Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about.
Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem.

Here are four great benefits of creating a strong personal brand:

1. Be known for who you are

The goal of personal branding is to be known for who you are as a person and what you stand for. Your brand is a reflection of who you are, your opinions, values, and beliefs that are visibly expressed by what you say and do, and how you do it.

Let all you amazing qualities shine more brightly such that they come up every time your name comes up. Many people have incredible experiences, talents and qualifications but all remain buried by the poor self-concepts that they portray to the outside world.

Be confident with who you are, what you have to offer and what you represent. People like such uniqueness.

2. Creates a sense of individuality

One of the greatest benefits to you of having a strong brand is that it creates a sense of individuality and “separateness” in the marketplace so that your clients are able to easily differentiate your company from your competitors.

Both employers and those scouting for mentorship seek after people with controlling or appealing profiles. Even our world demands that you really think about your pubic image.

Think of the issue of “social media recruiting” that leads to many falling off in the employment possibilities. Many lose opportunities because of weak or poor public images. Make sure that recruiters and the rest of the public see you as one of the only quality people.

3. Effortlessly attract clients and opportunities

A strong personal brand will enable you to effortlessly attract clients and opportunities. You will position yourself in the mind of your marketplace as THE service provider of choice to dominate your market and command higher fees – work less and make more!

People want to work with those who are seen as working on something. Think of it this way, you personally doubt the abilities of those who supposedly have qualifications and or experience but have a very poor public image. 

Nevertheless, you readily admire those with incredibly amazing public images even if they may not readily possess expert knowledge in a given area.

4. Take control of your identity and influence

The branding process allows you to take control of your identity and influence the perception others will have about you and the services you offer.

Suppose you undertake a SWOT analysis as part of building your personal brand, you’ll see the areas that still require improvement on your part. Once those have been identified, you can control what you can and seek help as may be necessary.

Final Thoughts

It requires a great deal of determination to build lasting public images that have an influence on people. Establish yourself as an expert and become a celebrity in your area of specialty.

Gain name recognition in your area of expertise where it counts the most – in your customer’s mind. Make a lasting impression and be super-rewarded for your individuality.

Trust, respect, and admiration will follow when your name and message are embedded repeatedly into the consciousness of your target market. You will be perceived as an expert the more you are visible to your target audience. Your brand will propel you to the top in your marketplace.


Teboho is a Social Worker, Writer and Inspirational Speaker. He is in pursuit of MSc. in Managerial Psychology. Graduates are able to apply psychological principles and methods to tackle challenges in the work environment and provide effective practical solutions. Acting as industrial-organizational psychologists.