Social Recruiting Is On the Rise

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Photo by NordWood Themes on Unsplash
Photo by NordWood Themes on Unsplash

Today, like never before, recruiters have adopted the use of social media to find their most preferred candidates. This may mean, a lot of us need to clean that trash on our social media, because it could be the thing that causes disinterest of recruiters.

Think of Facebook, LinkedIn, Twitter you name them, they have become the recruiting platforms. I believe we’re going to see more of that in the near future. Résumés and cover letters are good. They’re just not enough to get you that job. Recruiters will view your activities on your social media to sieve you through.

The undercoverrecruiter.com on The 8 Stages of a Social Recruiting Strategy advices:

Regarding, why should you use social recruiting? There are several aspects to this. The first thing that we’ve all seen over the last few years is that existing recruitment methods are not being as effective as they could be to find the best talent. They’re still driving people to sites, they are still driving candidates or applicants through job boards, through LinkedIn adverts etc. but companies are not necessarily finding the caliber of the people would like just from doing that method.

Thousands of applicants send in their CVs and cover letters daily. They all believe that somehow luck will come their way. They then wait for a call from the recruiters. Nothing is heard from the other side, frustration sets in. It remains unknown to many, as to why they can’t seem to secure the jobs.

They then go onto their social media and post somethings. Somethings that dispel recruiters and places them at a disadvantage. Of course, they do these quite unaware of the consequences that, they will have on their likelihood of being employed.

The sobering fact remains, however, that activities on social media platforms have come to form part of the data used by recruiters.

When you consider the impact of social platforms like Twitter and Facebook on the way we function as a society, the weight is significant. Social media has completely shifted behaviors from news-sharing all the way to how we look for jobs, so it’s easy to see the value of social media in the business world. – Kevin King on The Go-To Guide for Everything You Need to Know About Social Recruiting

It would appear that our world has been toppled by social platforms. To avoid having to view every application, and then finding that a great number of those came from unqualified applicants; recruiters are now on social platforms.

From social media, recruiters are then able to narrow their candidate pool more effectively and in no time are able to come across the perfect “fits.” No wonder they’re called social platforms. They do reveal unto recruiters the sort of a person you truly are.

Kevin King further posits that more businesses are following suit.

“Businesses are slowly moving away from traditional recruiting strategies for a number of reasons. Traditional recruiting relied on finding prospective employees in a way that was time-consuming and expensive, making them less efficient than social recruiting strategies.”

LinkedIn showcases candidates’ professional experience. Twitter displays their interests. Facebook reveals their way with the public. Pinterest and Instagram highlights passions and a sense of how free time is spent. In utilizing some or all of these platforms recruiting has drastically changed.

It’s clear that recruiters are using the site more, not less, and that means they are finding a way to scan the information quickly and efficiently. I’d say comparing a LinkedIn profile with a résumé is a red herring. Recruiters and hiring managers will look at both. It would be a mistake to focus on your résumé and ignore your LinkedIn profile. The most challenging part of writing a good résumé and LinkedIn profile is making them tell an interesting story about yourself that the reader wants to take in. If you are looking for a job, a recruiter is not your only audience. Most people find jobs not through recruiters but through people they know. When that happens, the résumé reader is already predisposed to want to absorb the information, and will likely spend more than 6.25 seconds reading. – Susan Adams on What Your Résumé is up Against

There’s no denying it, social recruiting is what controls in the job market.

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