Web Designer


    Web designers plan, create and code internet sites and web pages, many of which combine text with sounds, pictures, graphics and video clips.

    They are involved in the technical and graphical aspects of pages, producing not just the look of the website, but determining how it works as well. Web designers might also be responsible for the maintenance of an existing site.

    The term web developer is sometimes used interchangeably with web designer, but this can be confusing.


    Employers of web designers

    • Software companies
    • IT consultancies
    • Specialist web design companies
    • Large corporate organizations
    • Any organization that uses computer systems



    • meeting clients to identify their needs and liaising regularly with them;
    • drawing up detailed website specifications;
    • designing sample page layouts including text size and colours;
    • designing graphics, animations and manipulating digital photographs;
    • registering web domain names and organizing the hosting of the website;
    • presenting initial design ideas to clients;
    • coding using a variety of software;
    • working with different content management systems;
    • search engine optimization;
    • meeting relevant legal requirements such as accessibility standards, freedom of information and privacy;
    • designing the website’s visual imagery and ensuring it’s in line with company branding policy or the requirements of the client;
    • proofreading content and making changes where necessary;
    • editing content, debugging code and re-designing web pages;
    • working with other web specialists including web developers and graphic designers;
    • liaising with outside agencies;
    • testing the website to ensure it is working;
    • handing the completed website over to the client;
    • post-sales technical support;
    • training client’s staff;
    • researching current design trends;
    • continual professional development to keep up to date with new software developments.



    A formal qualification is not always necessary as some employers value creativity and experience. Relevant degree subjects are numerous but any with either a creative or technical element would be useful and include:

    • computer science;
    • digital media production;
    • fine art;
    • graphic design;
    • information technology;
    • multimedia web design;
    • software engineering;
    • web design.



    • Creativity
    • Patience
    • Attention to detail
    • Analytical skills
    • Communication skills
    • Technical ability
    • Excellent IT skills
    • SEO knowledge
    • Experience of using programmes such as PhotoShop