Tourist Information Manager


    Tourist information managers and officers manage services that promote and supply information to the general public about local and regional visitor attractions, accommodation, transport, amenities and events.

    Work involves booking accommodation, making reservations, selling related gifts and souvenirs, running special events and generating marketing opportunities.


    Employers of Tourist Information Manager

    • Local authorities
    • Tourist information departments
    • Commercial tourist attractions
    • National parks



    • publicizing the tourist information centre’s services and implementing marketing strategies to raise the profile of the centre;
    • gathering information and working with local businesses and visitor attractions;
    • event planning and organization;
    • producing guides and other marketing literature;
    • researching and visiting attractions and accommodation;
    • keeping up to date with changes in tourist activities and events;
    • ensuring that the centre is well presented, efficiently organized, easy to use and accessible;
    • communicating information to members of the public and dealing with enquiries in person and by post, email and phone;
    • operating accommodation and other booking services and selling tickets for travel and local events;
    • controlling and monitoring the centre’s budget to make sure targets are met in the most cost-effective way;
    • preparing reports for senior management and attending meetings with a variety of people, including senior managers and tourism businesses.



    A language, travel, tourism, business studies, marketing or geography degree may be helpful; however, commercial experience and personality is often more important than relevant qualifications.

    Relevant work experience is essential, and can be gained via seasonal employment, or by working as a volunteer or paid assistant in a tourist information centre. The following subject areas may increase your chances:

    • archive and museum studies;
    • business or management studies;
    • geography;
    • information technology;
    • librarianship or information management;
    • marketing;
    • modern languages;
    • politics, government or public administration;
    • travel, tourism or leisure studies.



    • IT skills
    • Good local knowledge
    • Excellent interpersonal skills
    • Organizational skills
    • Communication skills
    • Energy
    • Resourcefulness
    • Confidence
    • Commercial awareness
    • Enthusiasm
    • Adaptability.