Tourism officers are responsible for promoting tourism and devising tourist development initiatives/campaigns with the aim of generating and increasing revenue.
The role is varied and may include many different types of work. Key areas include marketing, visitor management and the development of tourism products, services and facilities.
Employers of tourism officers
- Local authorities
- Tourist information departments
- Commercial tourist attractions
- National parks
- produce and commission tourist information, including art work, and write press releases and copy for tourism guides and newsletters
- set up and attend exhibitions and holiday shows
- organize special and seasonal events and festivals
- devise and plan tours, and arrange itineraries
- liaise with local operators, the media, designers and printers
- manage staff, budgets and staff training needs
- order products and services
- provide funding and business advice and send e-newsletters to local businesses
- develop e-tourism platforms, including websites, and construct business databases
- write and present reports for committees
- plan and write funding applications
- work on product development
- give talks to local parties, community groups and schools, and handle media enquiries
- undertake market research with members of the public and visitors to particular attractions
- carry out strategic planning and development, e.g. commissioning and/or producing tourism strategies and economic impact studies for implementation; lobbying, devising and implementing marketing campaigns.
Graduates with degrees in languages, travel, tourism, leisure, business studies, marketing, management or journalism are normally at an advantage. Relevant work experience is essential, and can be gained via seasonal or vacation employment, or by working as a volunteer or paid assistant in a tourist information centre.
- commercial awareness
- wide-ranging IT skills
- the ability to produce or deliver a quality product or service on a limited budget
- excellent communication, presentation and interpersonal skills
- an eye for design
- stamina – for coping with pressure and long hours
- local knowledge and a lively interest in the sector
- willingness to travel. Ideally you’ll also hold a driving license.