The Social Media Manager will administer the company’s social media marketing and advertising.
The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.
The overall purpose of a social media manager is to lead an organization’s social media strategy in order to boost visibility and customer and client engagement. This typically involves managing an organization’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.
Employers of Social Media Manager
In-house opportunities, working exclusively for one organization, are normally found in medium to large organizations across the private, public and not-for-profit sectors. Opportunities can be found in a diverse range of industries such as retail, higher education and even independent inquiries set up by the government.
You could also work for an agency managing social media for a number of clients
- develop a social media strategy and set goals to increase brand awareness and increase engagement
- manage all social media channels such as Facebook, Twitter, Pinterest, Google + and Instagram
- plan content and delivery and use tools like Hootsuite and Asana to manage multiple social media channels
- develop and manage competitions and campaigns that promote your organization and brand
- write engaging blog posts and articles
- create engaging multimedia content such as videos, and/or outsource this effectively
- form key relationships with influencers across the social media platforms
- manage and facilitate social media communities by responding to social media posts and developing discussions
- monitor and report on performance on social media platforms using tools such as Google Analytics
- manage junior staff such as a social media executive or assistant
- educate other staff on the use of social media and promote its use within your company (in-house roles)
- regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).
There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this. It is open to graduates from any discipline, but the following subjects can be particularly helpful:
- business management
- marketing (particularly digital marketing)
- media and communications
- public relations.
- Possesses knowledge and experience in the tenets of traditional marketing.
- Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
- Proficient in content marketing theory and application.
- Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills.
- Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
- Displays ability to effectively communicate information and ideas in written and video format.
- Exceeds at building and maintaining sales relationships, online and off.
- Practices superior time management.
- Is a team player with the confidence to take the lead and guide other employees
- Makes evident good technical understanding and can pick up new tools quickly.
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
- Possesses functional knowledge and/or personal experience with WordPress.
- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
- Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.