SEO Specialist


    Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

    It is the job of the SEO specialist to make your website show up at the top of the search engine results.



    • program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors – this may involve working on video and PDFs;
    • run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising;
    • write original content for webpages – tailored for the target audience;
    • make technical recommendations to developers;
    • constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement;
    • engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites;
    • employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance;
    • community building – to drive targeted and loyal traffic to a website;
    • use social media to distribute content and encourage more external sites to link to your content – giving you more authority;
    • develop and integrate content marketing strategies;
    • monitor the algorithms set by the search engines to keep up to date with changes.



    This area of work is open to all graduates but a degree in a related area such as IT, business and technology or marketing may be particularly useful.



    • a genuine interest in SEO and/or digital marketing;
    • evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms;
    • a commitment to keeping your technical skills and knowledge up to date;
    • an inquisitive mind which drives you to understand Google’s algorithms and predict what changes might be coming;
    • a good understanding of search engines;
    • an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns;
    • a good understanding of PR and how to get the right messages out there;
    • an understanding of how customers search, where they search and why they purchase something online;
    • a good understanding of the wider marketing context;
    • strong analytical skills for understanding ranking algorithms;
    • excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization;
    • an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor);
    • proficiency in Microsoft Office and an excellent knowledge of Excel;
    • some experience and knowledge of web-hosting.