Retail Manager


    Retail managers are responsible for every aspect of the day-to-day supervision of retail outlets, including sales, staff, stock and resources management.

    You’ll ensure promotions are run accurately and to the company’s standards and make sure that staff are all working towards the target for the day. It’s also your job to ensure that excellent customer care standards are met at all times.

    Depending on the size of the store, and company structure, retail managers may also be required to deal with:

    • customer service
    • finance
    • human resources
    • information technology
    • logistics
    • marketing.



    • recruiting, training, supervising and appraising staff
    • managing budgets
    • maintaining statistical and financial records
    • dealing with customer queries and complaints
    • overseeing pricing and stock control
    • maximising profitability and setting/meeting sales targets, including motivating staff to do so
    • ensuring compliance with health and safety legislation
    • preparing promotional materials and displays
    • liaising with head office



    Although this area of work is open to all graduates, a diploma or degree in the following subjects may increase your chances:

    • accounting and finance
    • business studies
    • fashion management
    • marketing
    • retail management.

    However, there may be exceptions where the retailer is a specialist in its field and a more relevant diploma or degree may be preferred.



    • effective leadership and the ability to motivate others
    • the ability to plan and prioritise workloads and delegate accordingly
    • customer focus
    • the capacity to grasp new concepts quickly
    • the ability to multi-task and work under pressure
    • shrewd business sense and well-developed commercial awareness
    • a desire to work as part of a team to generate fresh and innovative ideas.