Direct marketing account managers liaise with clients, suppliers and agency staff in the administration of campaigns and the co-ordination of associated work.
Employers of account managers
- Direct marketing consultancies and agencies
- Marketing departments
- Major commercial organizations
- consulting clients about campaign requirements and objectives
- formulating strategies
- passing proposals on
- agreeing timescales and budgets
- supervising staff
- monitoring and chasing work progress
- writing reports
- analyzing, interpreting and presenting results
- delivering ideas and final products to clients for review
- financial administration
- delivering presentations
Working in a high profile position at a company typically requires a number of years of experience. Most marketing account managers have worked as account representatives or other similar positions for between seven and 10 years before entering managerial roles.
Many companies prefer their marketing account managers to earn at least bachelor’s degrees in marketing, though others give special consideration to those who have earned their master’s degrees.
- Commercial awareness
- Ability to work under pressure
- Excellent analytical skills
- Organizational skills
- Interpersonal skills
- Numerical skills
- Verbal communication skills.