Market Research Analyst


    Marketing research analysts gather together and analyze data from diverse sources to produce results, which are then presented back to a client. They may also be asked to make recommendations based on the findings. Market research analysts are hired by public and private sector organization, as well as by charities and not-for-profit organizations. Analysts can also work on a freelance or consultancy basis.


    Employers of market research analysts

    • Manufacturers
    • Retailers
    • Governments and local authorities
    • Industries
    • Market research consultancies and marketing agencies



    • meeting and liaising with clients to negotiate and agree research projects;
    • preparing briefs and commissioning research;
    • formulating a plan or proposal and presenting it to the client or senior management;
    • writing and managing the distribution of surveys and questionnaires;
    • briefing interviewers and researchers;
    • liaising with and managing survey staff;
    • moderating focus groups;
    • undertaking ethnographic research (observing people in their homes and other environments);
    • conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments;
    • using statistical software to manage and organize information;
    • monitoring the progress of research projects;
    • analyzing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts;
    • writing detailed reports and presenting results;
    • advising clients or senior management on how to best use research findings;
    • managing budgets.



    The majority of employers expect candidates to have a degree and look for skills in communication and analysis. If you want to get into quantitative research, the following subjects are useful:

    • business or management;
    • economics;
    • mathematics;
    • statistics.

    For qualitative research it is helpful to have a degree in a subject such as:

    • anthropology;
    • geography;
    • psychology;
    • social sciences;
    • sociology.

    Degrees in marketing, English and languages are also useful but a variety of degrees are often accepted by employers.



    • Ability to cope with fast-paced and pressured work
    • Accuracy
    • Strong attention to detail and a strong analytical mind.
    • Ability to notice patterns within statistics
    • An interest in psychology and behaviour
    • Good organizational skills
    • Excellent (spoken and written) communication skills
    • Confident presentation skills
    • Commercial awareness
    • A methodical approach to work
    • Familiarity or training in statistics or a willingness to learn
    • Have strong IT skills and have knowledge of or be keen to learn statistical software packages
    • Be able to be flexible and work as part of a team.