Working from agreed design briefs, graphic designers use text and images to communicate information and ideas.
A graphic designer works on a variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, i.e. giving organizations a visual ‘brand’.
Employers of Graphic Designers
- Advertising agencies
- Large print houses
- Brand agencies
- Signage companies
- Book, magazine and newspaper publishers
- Multimedia companies including the games industry and web development
- Television and broadcasting companies
- The packaging industry
- In-house graphic design services of major companies
Other tips for making speculative approaches include:
- matching your portfolio to the design agency – research the agency and select relevant, appropriate pieces;
- create an effective website and business card;
- make sure any images you send are clear, not pixelated and that the PDF is no bigger than 8-10MB.
- address your email to a named person.
- liaising with clients to determine their requirements and budget
- managing client proposals from typesetting through to design, print and production
- working with clients, briefing and advising them with regard to design style, format, print production and timescales
- developing concepts, graphics and layouts for product illustrations, company logos, and websites
- determining size and arrangement of illustrative material and copy, and font style and size
- preparing rough drafts of material based on an agreed brief
- reviewing final layouts and suggesting improvements if required
- liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality.
While entry is open to non-graduates, preference will be given to those with relevant degrees. A degree in graphic design is advantageous although other art and design subjects will be accepted. The following subjects may increase your chances:
- 3D design;
- communication design;
- fine art;
- graphic design;
- visual art.
- passion and enthusiasm for design, with a creative flair;
- a flexible approach when working in a team;
- excellent communication skills in order to interpret and negotiate briefs with clients;
- good presentation skills and the confidence to explain and sell ideas to clients and colleagues;
- time management skills and the ability to cope with several projects at a time;
- accuracy and attention to detail when finalizing designs;
- being open to feedback and willing to make changes to your designs;
- effective networking skills to build contacts.