Graphic Designer

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    Working from agreed design briefs, graphic designers use text and images to communicate information and ideas.

    A graphic designer works on a variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, i.e. giving organizations a visual ‘brand’.

     

    Employers of Graphic Designers

    • Advertising agencies
    • Large print houses
    • Brand agencies
    • Signage companies
    • Book, magazine and newspaper publishers
    • Multimedia companies including the games industry and web development
    • Television and broadcasting companies
    • The packaging industry
    • In-house graphic design services of major companies

    Other tips for making speculative approaches include:

    • matching your portfolio to the design agency – research the agency and select relevant, appropriate pieces;
    • create an effective website and business card;
    • make sure any images you send are clear, not pixelated and that the PDF is no bigger than 8-10MB.
    • address your email to a named person.

     

    Duties

    • liaising with clients to determine their requirements and budget
    • managing client proposals from typesetting through to design, print and production
    • working with clients, briefing and advising them with regard to design style, format, print production and timescales
    • developing concepts, graphics and layouts for product illustrations, company logos, and websites
    • determining size and arrangement of illustrative material and copy, and font style and size
    • preparing rough drafts of material based on an agreed brief
    • reviewing final layouts and suggesting improvements if required
    • liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality.

     

    Qualifications

    While entry is open to non-graduates, preference will be given to those with relevant degrees. A degree in graphic design is advantageous although other art and design subjects will be accepted. The following subjects may increase your chances:

    • 3D design;
    • communication design;
    • film/television;
    • fine art;
    • graphic design;
    • illustration;
    • photography;
    • visual art.

     

    Skills

    • passion and enthusiasm for design, with a creative flair;
    • a flexible approach when working in a team;
    • excellent communication skills in order to interpret and negotiate briefs with clients;
    • good presentation skills and the confidence to explain and sell ideas to clients and colleagues;
    • time management skills and the ability to cope with several projects at a time;
    • accuracy and attention to detail when finalizing designs;
    • being open to feedback and willing to make changes to your designs;
    • effective networking skills to build contacts.

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