Events Manager

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    An event manager is, above all, a project manager who understands marketing and promotion techniques. As an event manager you’ll have responsibility for putting on a range of events.

    You’ll manage the whole process from the planning stage, right through to running the actual day itself and the post-event evaluation.

     

    Types of Events

    You’ll typically work on the following kinds of event:

    • conferences;
    • cultural events;
    • exhibitions and fairs;
    • fundraising and social events;
    • music festivals;
    • parties and weddings;
    • promotions and product launches.

    Employers of Event Managers

    You can work in the public, private and not-for-profit sectors for event management companies, in-house organisations or freelance. Typical employers include:

    • charities;
    • conference and exhibition centres;
    • events venues;
    • hotels;
    • large commercial organisations;
    • local authorities;
    • public attractions;
    • public relations (PR) agencies;
    • specialist event management consultancies;
    • universities.

     

    Duties

    • Plan event from start to finish according to requirements, target audience and objectives
    • Come up with suggestions to enhance the event’s success
    • Prepare budgets and ensure adherence
    • Source and negotiate with vendors and suppliers
    • Be in charge of hiring personnel (DJs, waiters etc.)
    • Coordinate all operations
    • Lead promotional activities for the event
    • Supervise all staff (event coordinators, caterers etc.)
    • Approve all aspects before the day of the event
    • Ensure event is completed smoothly and step up to resolve any problems that might occur
    • Analyze the event’s success and prepare reports

     

    Qualifications

    Although you don’t need a specific degree subject to become an event manager, a degree or diploma in event management, hotel or catering management, leisure and tourism, marketing or business may be useful. Employers are much more interested in your skills, personal qualities and experience in the industry.

     

    Skills

    • Proven experience as event manager
    • Skilled in project management
    • Knowledge of KPIs and marketing techniques for event management
    • Computer savvy; proficient in MS Office
    • Outstanding communication and negotiation ability
    • Excellent organizational skills
    • A knack for problem-solving
    • Customer-service orientation
    • A team player with leadership skills

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